One of the benefits of running a PPC agency is that I get access to awesome data. See, as an agency, we have access to the Amazon Advertising API which provides amazing insights into how Amazon’s algorithm works (albeit in the form of weird files that are super hard...
Easily the top question I get with regard to keyword ranking on Amazon is “what is working now?” And that’s understandable given how rapidly it seems that Amazon’s crazy algorithm likes to switch things up. This article is intended, therefore, to be a definitive guide...
In the debate over whether an Amazon seller should employ a machine to manage their PPC campaigns versus a human agent, we see the tale of John Henry and the steam engine play out in modern day. There are strong arguments for both sides, but they are typically...
Most sellers view Amazon’s algorithm as fickle, temperamental, and all powerful; almost like a mythical dragon. For this reason, people often refer to it and the Amazon terms of service that govern it, with either fear or defiance. Believe it or not, this underlying...
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