Here’s the thing. Every shopper loves a good deal. In fact, Statistics Portal, Statista in early 2021 reported a staggering 92 percent of consumers that use coupons when shopping. With so many customers leveraging coupons, discounts, and other promos, it makes perfect...
For many years, utilizing celebrities was an effective way to market certain products and services. Their influence and fame have long had positive effects in the products they represent and market. While celebrities are still being used in marketing purposes today, a...
As social media platforms became an integrated part of society, it offered all people a place to let their voices be heard. Inevitably, a few voices rose up from the group to the interest of many. These people became a new type of celebrity, creating content and...
Social commerce has been around for longer than people realize. In fact, many people may not quite understand what social commerce means consciously. Interestingly enough, while they may not be clear on the term, chances are that they have participated in social...
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