The short and skinny on day-parting The concept of dayparting isn’t new to Amazon as it’s been at least a year or more since they introduced the ability for PPC ads. The feature has existed even longer still outside of Amazon in ppc platforms such as Facebook and...
The Continuing Case Study of the Alpha Pair Wallet Brand If you’ve been following along you saw how we recently launched a new brand called Alpha Pair. Our product line is wallets and the first product was a slim men’s wallet (read about the launch in detail here). In...
Unless you are monitoring your own Amazon PPC campaigns regularly, you may not have realized that there really is no more exact match option. At least, not in the way we’ve always understood it. See, anyone that has run at least a couple of PPC campaigns on Amazon...
Case Study: The Alpha Pair Wallet Amazon sellers both new and seasoned are always on the lookout for ways to find a winning product. Most trainings on how to scale on Amazon revolve around a simple maxim; product selection is key. If choosing the right product to sell...
Anyone selling on Amazon should know about the opportunities for growth and visibility that come with running effective PPC ads. However, many remain baffled in predicting the total cost to run them. And this leads to many sellers not maximizing the potential gains...
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