Ultimate Guide To More Profits With TikTok In 2023 Dominate Your Competition Using These Tactics (Because They Aren’t) By now you’ve undoubtedly read at least a dozen articles about how you should be leveraging TikTok if you have an ecommerce brand. Heck, we’ve even written a few ourselves. Most go over the staggering stats that […]

How Incentives Drive Amazon Buyers To Buy And how you can capitalize on understanding this human nature. The title of this article is a little baiting in truth, because incentives drive everyone to do…anything, basically. As humans, we are wired to be motivated by certain things to take certain actions. To illustrate this, let’s have […]

Is Amazon Trying To Compete With Fiverr? A look into Amazon Ads’ new Creative Services Amazon recently had it’s unBoxed event for Amazon advertisers. At the event, they unveiled a number of new functions and features set for release for sellers, vendors, and advertisers. There have been plenty of recaps and roundups post-event published to […]

How Pausing Campaigns a Few Hours a Week Can Stop Rising ACoS The short and skinny on day-parting The concept of dayparting isn’t new to Amazon as it’s been at least a year or more since they introduced the ability for PPC ads. The feature has existed even longer still outside of Amazon in ppc […]

Let’s Launch A Profitable Brand In 2023 The Continuing Case Study of the Alpha Pair Wallet Brand If you’ve been following along you saw how we recently launched a new brand called Alpha Pair. Our product line is wallets and the first product was a slim men’s wallet (read about the launch in detail here). […]

There Is No More Exact Match?! Unless you are monitoring your own Amazon PPC campaigns regularly, you may not have realized that there really is no more exact match option. At least, not in the way we’ve always understood it. See, anyone that has run at least a couple of PPC campaigns on Amazon knows, […]

How To Find A Winning Product Case Study: The Alpha Pair Wallet Amazon sellers both new and seasoned are always on the lookout for ways to find a winning product. Most trainings on how to scale on Amazon revolve around a simple maxim; product selection is key. If choosing the right product to sell is […]

How to Estimate Amazon PPC Costs in Advance   Anyone selling on Amazon should know about the opportunities for growth and visibility that come with running effective PPC ads. However, many remain baffled in predicting the total cost to run them. And this leads to many sellers not maximizing the potential gains for their businesses because […]

Amazon Brand Analytics Tools Dominate SaaS Market How To Use Them To Target Profitable Keywords If you’ve sold your own brand(s) of products on Amazon for any amount of time, you’ve likely realized data is important. Things like ‘search volume’ or ‘impressions’ etc for example. You’ve likely used metrics like these to optimize your listing(s) […]

Amazon PPC Ad Types - Everything You Should Definitely Know  Why should I advertise on Amazon?  Well, if you don’t, then you are leaving money on the table.  Amazon's US e-commerce dominance accounts for 40.4% of all online retail sales, which is about 5 to 6 times more than its close second rival, Walmart.   According […]

Maximize ROAS By Thinking Outside the Data How we used Accuweather to find the perfect customer and get 50x returns! But first, a brief overview of DSP... What is Amazon DSP? DSP stands for Demand Side Platform. Demand Side Platforms purchase advertising inventory through the use of software automation. But…the entire Sponsored Advertising platform in […]

Why Amazon Sellers Should Start a PPC Campaign   Why Amazon Sellers Should Start a PPC Campaign  Swimming in a sea of sellers in one of the world’s top one online marketplaces can be daunting. But thanks to tools like Amazon PPC, you have a surfboard to cruise along, and even stand out, on the waves […]

The Secret To Out-Converting Your Competitors “ABT” Always Be Testing If you’re selling products on Amazon, chances are you wear many hats. You’re likely a CEO, marketer, customer service rep, and so much more. Regardless of whether you are taking on scaling a band alone or you have a team behind you, one of the […]

How Long Does It Take for Amazon PPC to Work? We can see it now...You just set up your first campaign and now are just sitting in front of the monitor, ready for the waiting game. You’re wondering when will the ads will show up? When will the stats move? When can you say that […]

Is Great Copywriting Necessary For Listing Optimization? Yes; but it’s easy to learn…we’ll teach you While the barrier to entry into the world of selling on Amazon is low compared to other business models, there is still a learning curve. This is why there are many courses, many more dedicated Youtube channels, and other means […]

How Much Should You Spend on Amazon PPC Management?  The necessary amount of Amazon PPC spend is something most marketers find hard to quantify, as it is not definitive, and is challenging to predict. This is because it is subjective to and dependent on many factors and even trends.   Opportunities are also hard to resist, […]

The REAL Numbers Behind A+ Premium Content There’s been a LOT of buzz going around about Amazon’s roll out of “A+ Premium” or “A++” content. As anyone seasoned in the space will recognize, any “new” Amazon feature always invites a torrent of click-bait articles. Be that as it may, it’s important for sellers to know […]

How to Run a Successful Amazon PPC Campaign We know that struggle is real with selling and marketing on Amazon. However, PPC is the helping hand you need in most of those struggles.  Whether you are launching a new product, sustaining your ranking, or selling an off-season product, Amazon PPC can help you sail off […]

Has Your Listing Been Flagged By Amazon? How would you even know if it had? The most common situations we’ve experienced with clients are: Any of these sound familiar? If so, chances are some enforcement happened on the back end, and that’s what we assume is a “flag”. What we know about flags “Flag” has […]

5 Reasons You Should Use An Amazon PPC Management Agency If you are selling products on Amazon, you should know how important it is to have good PPC campaigns. Without strong campaigns, your product will not get the exposure it needs to sell, on one of the world’s largest marketplaces. If you can manage your […]

Are You Being Robbed By Amazon? What you didn’t know about Amazon’s “second-price” auction You could be leaking funds into Amazon’s advertising platform and not even know it. And we’re not even talking about money left on the table from unoptimized ads. We’re talking about Amazon not being fully transparent about how their ad platform […]

What Is Amazon PPC Management And How Does It Work? Let's face it, Amazon is now the largest online store. It's also the place where many businesses go to sell their products because of its high return on investment. If you plan to start a business selling your products, this is an essential tool to […]

Stop Going After General Search: There Is a Better Way Dominate Your Promotions by Ranking In-Category Amazon’s algorithm has, for many years, befuddled even the most technically savvy sellers. The most enterprising truth-seekers have only been able to piece together a semblance of understanding through the release of scientific papers on amazon.science. While Amazon may keep […]

Amazon’s Secret Way To Stop Rank Manipulation Is The Ecom Giant Taking Notes From Popular Social Media Platforms? If you’ve been an active user on social media platforms for awhile then the idea of “shadow-banning” probably won’t be foreign to you. For the uninitiated, a shadow ban is basically the suppression of content or creator […]

Amazon Uses Micro-Workers To Help Train Their Algorithms The Online Retailer Accidentally Leaked How They Define Keyword Relevance In the Process Online entrepreneurs are generally familiar with the concept of keyword relevance. After all, relevance is what drives the results of any search engine. Google looks to present the most relevant information for a search […]

Secrets of the A9 Explained The science behind Amazon’s A9 algorithm disambiguated In 2016 the paper Amazon Search: The Joy of Ranking Products was published by Daria Sorokina and Erick Cantu-Paz. It has since served as the ultimate resource by which the layman can understand how Amazon’s relevance engine, and by proxy the ranking algorithm, works. We […]

Are Amazon Sellers Prepared To Get Their Lunch Stolen? The phrase “he’s gonna eat your lunch” or “steal your lunch” refers to the euphemism about school-aged bullies stealing kids’ lunch money. So, it has become a colloquial term for someone essentially taking what’s yours. Who is coming for Amazon sellers’ lunches though? What do school–yard […]

Get Noticed 2,650% Faster Than Your Competitors Build Behavior Triggers Into Your Imagery and Media For Explosive Conversions In this article, we want to show you how to slip past your potential customers’ scrutinizing conscious brains and get into their unconscious, emotional thought stream. If you manage this successfully, it will not only mean more […]

Setting up an Omnichannel Approach For Your Amazon Products Make no mistake about it – Amazon is a terrific distribution channel. After all, it is the #1 online marketplace on the planet. However, you can’t cement your brand’s presence on Amazon by depending on a single distribution channel. In order to stay ahead of the […]

PPC Tips to Grow Your Amazon Advertising in 2022 With the pandemic seemingly behind us, every Amazon seller will be looking to cash in this coming 2022. If running an Amazon PPC campaign is in your plans, then you’ll need to read this post to the very end. In this article, we’ll share Amazon PPC […]

A Guide to Adding Security to Your Amazon Listings Every Amazon seller should be serious about protecting their listings from fraud. Stop being vigilant for just a moment, and you’re likely to be a victim of unscrupulous selling practices. Shady practices like counterfeiting and product listing hijacking can be fatal, resulting in an abrupt suspension of […]

Amazon Audio Ads Over 48 million people listen to Amazon Music. That’s a massive crowd right there, making Amazon Music one of the most-sought-after streaming platforms on the planet. Do you know what this means for business? Well, it implies that you can advertise your products to these subscribers and make money while you’re at […]

Getting You Up to Speed with Amazon’s New Opportunity Explorer Opportunity Explorer, Amazon’s latest innovation, is here – and in this post, we’ll tell you all about it. By the tail end of this article, you’ll learn the following: What Amazon Opportunity is; Its most prominent features; and How you can use the new tool […]

Upcoming Digital Marketing Trends for 2022 You Need to Know Digital marketing is in constant motion. Tactics that worked this or the previous year may not necessarily work in succeeding years. Naturally, you’ll want to keep up with upcoming trends as a progressive business. That way, you’ll know how best to prepare your business for […]

Amazon Marketing Services: What Does it Offer and How Can You Make it Work For You Amazon is popular. Very popular. In fact, 150+ million people use the Amazon shopping app every month. What does this mean for an online seller or eCommerce store that wants to cement its Amazon presence? In order to succeed […]

Different Influencer Marketplaces Influencers are everywhere. According to statistics, there are 37+ million on Instagram. YouTube, on the other hand, boasts a respectable 1.5 million influencers. These influencers promote brands on social media every day and directly influence how customers spend their money. However, there’s one problem. Getting an influencer who can grow your business […]

Must-know Digital Marketing KPIs to Incorporate for Success Any serious business owner must know the direction their business is heading in each and every week. The question is, how do you determine the health and success of your business? This is done by looking at Key Performance Indicators (KPIs). One common problem though is that […]

Creating a Full-Funnel Marketing Strategy with Amazon DSP Amazon has over 6 million sellers. This massive number may make you feel like it is impossible to reach new audiences. Still, you can move potential buyers up the advertising channel by leveraging the Amazon Demand-Side Platform (DSP). With Amazon DSP, you can implement a full-funnel marketing […]

eCommerce Marketing Strategies for the Holidays The holidays are upon us. As is often the case, it is the seasonal greetings, promotions, and advertisements that alert you to the arrival of this part of the year. It is an exciting time for someone with an online business platform because of the vast business opportunities available. […]

Incorporating TikTok Lead Generation to your Digital Marketing Strategy TikTok has taken the social media space by storm. Since its global launch in 2017 it has more than tripled its users.  Currently, it is the 7th most used social media platform, but it has held the title of the most downloaded social media app for the […]

Strategies for Creating Effective PPC Campaigns Are you having a hard time increasing your online visibility and driving more traffic to your business? Well, Pay Per Click (PPC) marketing offers you an easy way to upscale your business and grow it exponentially. With PPC, you get what you pay for.  Put differently, you only get to pay […]

Making the Pinterest Algorithm Your Digital Marketing Ally Social media has begun to play a big part in marketing. Users, brands, and companies have begun to turn to these digital platforms to bolster their products or services. Ignoring the added value of these platforms puts brands and companies at a significant disadvantage. There are many […]

Diving Deep Into The Science of Instagram Algorithm Instagram has taken the quick bite attack of many social media apps and capitalized on the visual element. As it stands, Instagram is one of the top five social media channels for marketing. Trends indicate that Instagram will remain in the top positions for years to come. […]

Understanding Youtube Algorithm To Get More Views Nowadays, more and more people are finding revenue through online means. Whether it’s through Facebook, Instagram, TikTok, and even YouTube, these websites have proven to be viable avenues of revenue. Apart from engaging content, the key to success in each of these websites - and probably many others […]

Facebook Algorithm: How It Evolved and Strategies To Make It Work For You With the digital world quickly becoming a daily essential in people’s lives, more and more algorithms are starting to play a pivotal role in online experiences. Most people will not quite fully understand what an algorithm is. Simply put, an algorithm is […]

Insights on the TikTok Algorithm (Deep Dive Inside The AI Machine) Social media platforms have revolutionized the way we connect with people. And these interactions opened new doors for sellers to bank on their audiences’ interests unbeknownst to them pre-social media.  This revolution paved a way for digital communities to flourish, allowing people that share […]

Amazon Best Seller Rank (BSR) - How to Improve and Get the Best Seller Tag Do you sell on Amazon and aren’t sure how to boost your overall Amazon Best Seller Rank (BSR)? Well, if you’re reading this, there’s every likelihood that this statement applies to you.  By the tail end of this post, you […]

Elevate Your Marketing Strategy with Live Streaming Commerce If you are the kind of person who enjoys the thrill or adrenaline rush that comes with shopping in person, livestreaming commerce may be your plug. Coresight Research estimates that by the end of 2021, the U.S livestream shopping market will likely reach $11 billion. By 2023, it […]

Hiring An Amazon PPC Management Service vs. Managing Your Own Campaign – Which Takes the Cake? Amazon is one of the world’s largest online marketplaces for both new and used products. It attracts businesses that are constantly vying for visibility and profit. In fact, Amazon took in 51.2 percent of U.S. digital sales in 2020. This was […]

Understanding Amazon ACoS as an Important KPI of an Amazon Seller When evaluating the effectiveness of your Amazon PPC campaigns, advertising cost of sales (ACoS) is a crucial metric that will help you know how much you spent on advertisements per revenue generated. Usually expressed as a percentage, ACoS acts as Amazon sellers’ guide and […]

Measuring ROI on Influencer Marketing Campaigns – Know if it’s a Success Influencer marketing. It’s all the hype these days. In fact, nine in every ten marketers have an influencer marketing strategy. If you want to hop onto the bandwagon, there are a few things you need to comprehend to make the most out of […]

Social Signals: Are They A Ranking Factor? Your business should be on social media. After all, 55 percent of consumers have bought something through social media channels such as Facebook, Pinterest, and Instagram. Your social media accounts and website URL are your online addresses. You can step up the game by taking care of these […]

Recruitment Process Outsourcing: The Benefits of Outsourcing HR Functions Human Resources (HR) is on the move. Now, more and more companies are turning to Recruitment Process Outsourcing (RPO) providers to manage their HR functions from training to payroll processing, termination, and everything in between. And there are good reasons this trend is on the rise. […]

How Deal Sites Can Help Boost Sales Here’s the thing. Every shopper loves a good deal. In fact, Statistics Portal, Statista in early 2021 reported a staggering 92 percent of consumers that use coupons when shopping. With so many customers leveraging coupons, discounts, and other promos, it makes perfect sense to implement a robust promotional […]

For many years, utilizing celebrities was an effective way to market certain products and services. Their influence and fame have long had positive effects in the products they represent and market. While celebrities are still being used in marketing purposes today, a new breed of people have positioned themselves as prime candidates for marketing as […]

Influencer Marketing: Things You Need to Know As social media platforms became an integrated part of society, it offered all people a place to let their voices be heard. Inevitably, a few voices rose up from the group to the interest of many. These people became a new type of celebrity, creating content and establishing […]

TikTok: A Shoppable Social Commerce Platform Social commerce has been around for longer than people realize. In fact, many people may not quite understand what social commerce means consciously. Interestingly enough, while they may not be clear on the term, chances are that they have participated in social commerce in one form or another throughout […]

Maximizing Influencer Marketing: Engagement Rate vs. Follower Count The business arena in the social media era has evolved big time especially in the way businesses are normally run. You may have seen the change your self with how you started your business, getting it online, how you grow and scale it and trying to go […]

RFM Analysis Paves The Way For An Effective Customer Segmentation Whatever people do – whether it is offering a product or service, creating a video game, writing a book, or running a marketing campaign – The world is a vast and dynamic place. Any business that wants to succeed needs to fill that gap and […]

Effectiveness of Ad Campaigns on TikTok Self-Serve With more than 800 million users and counting, the social media platform TikTok is showing no signs of stopping. With constant growth on the horizon, it was only a matter of time before TikTok busted down its doors and spread its arms wide for advertising. Taking advantage of […]

The Tiktok Effect: How To Boost Growth On Amazon Through Viral Media Does social media have an impact on your sales on Amazon? Maybe not if you aren’t actively building your brand’s presence….right? Unless...your product goes viral completely by accident. Talk about every Amazon seller’s dream. This is exactly what happened to an Amazon seller […]

How To Use PFR Reports To Pick Potential New Products Picking a product to sell on Amazon is arguably one of the most challenging aspects of the business. It’s also typically extolled as the most important step in your journey. Why? Because the product is what makes or breaks your cashflow situation. Now whether or […]

The Most Powerful Report For Amazon Sellers Here’s a little known fact; the biggest sellers (and I mean BIIIIIIG) get the best data. Period. Sometimes they come by it honestly. Sometimes, not so much. But either way, it has been one of the sources of their “edge” over competitors for years. So, it’s actually pretty […]

Keyword Research w/ PFR for Listing Optimization Whether you are new at selling on Amazon, or a seasoned pro, you’re likely well aware of how important listing optimization is. It is the first “line of defense” when it comes to winning the sale, and maximizing results seems like the most logical and critical first step. […]

How To Use "Purchase Frequency Rank" For Pre-Launch Keyword Research What is a “product launch” on Amazon? In the most general sense, it refers to when someone introduces a new product on the platform.  KEYWORD RESEARCH FOR PFR Learn why keyword research is important for product launches (and a killer strategy for finding the most profitable keywords […]

What Is the Link Between Google Search Results and Amazon Ranking? **2022/2023 This article has been updated to reflect new findings. Update at the end. It has long been speculated that Amazon “loves outside traffic.” Any cursory search will reveal this mantra being touted by gurus, service providers and consultants alike. We need to just […]

What Is The Amazon Listing Honeymoon Period? As innocuous as the term “honeymoon period” sounds, it has been the topic of much contention and debate. Interestingly, most people agree on the functionality of Amazon’s algorithm that gives rise to this phenomenon. What they disagree on is simply calling it a honeymoon period. But I digress. […]

Amazon PPC AI vs Rule-Based Software: A Showdown So with this advanced emerging technology becoming more readily available, which solution is better for you? An AI that makes decisions on your behalf, or a system that follows rules you put into place. Artificial intelligence and machine learning algorithms are relatively new to the Amazon PPC […]

How Important Are Keywords In Your Amazon Title? When discussing Amazon listing optimization, the question often comes up: What is the most important part of the listing with regard to keyword rank? This is an understandably important question. When setting up new listings, or optimizing old ones, it makes sense to focus your efforts on […]

Brand Analytics Has a New Feature (and Some Old Ones) When you are implementing different marketing strategies, you are not just running profitable ad campaigns but also understanding customer behavior. This insight is crucial in decision making for the future, which brings you ahead of the competition.  After all, selling in Amazon should not just […]

Do you know why Amazon's algorithm does what it does? It turns out it leaves clues and data trails that we can analyze to get a glimpse under the hood.

What Factors Impact Rank On Amazon & What’s Working Right NOW Easily the top question I get with regard to keyword ranking on Amazon is “what is working now?” And that’s understandable given how rapidly it seems that Amazon’s crazy algorithm likes to switch things up. This article is intended, therefore, to be a definitive […]

Still on the fence about whether you should automate your PPC with artificial intelligence? Well, look at these results. The proof is in the pudding.

Effective Amazon PPC management can increase profits dramatically. But should you turn to an agency or a software for help? How about Artificial Intelligence?

When running promotions for your Amazon products, do you know what red flags and potential actions can get you the wrong kind of attention?

Amazon's A9 algorithm is an enigma, but it has a history that's left clues as to how it works. Here's all the updates impacting keyword rank since 2014

Amazon's terms of service for sellers has had several additions and changes over the years. But, how exactly have they impacted ranking on the platform?