Influencer marketing. It’s all the hype these days. In fact, nine in every ten marketers have an influencer marketing strategy. If you want to hop onto the bandwagon, there are a few things you need to comprehend to make the most out of your efforts. Apart from understanding the basics – such as what influencer […]

Your business should be on social media. After all, 55 percent of consumers have bought something through social media channels such as Facebook, Pinterest, and Instagram. Did you also know that you can use social signals to power your marketing campaign? While this is a somewhat controversial subject, repeated research shows social likes, shares, and […]

Human Resources (HR) is on the move. Now, more and more companies are turning to Recruitment Process Outsourcing (RPO) providers to manage their HR functions from training to payroll processing, termination, and everything in between. And there are good reasons this trend is on the rise. You see, outsourcing allows a company to offload work […]

Here’s the thing. Every shopper loves a good deal. In fact, Statistics Portal, Statista in early 2021 reported a staggering 92 percent of consumers that use coupons when shopping. With so many customers leveraging coupons, discounts, and other promos, it makes perfect sense to implement a robust promotional strategy for your eCommerce store. While you […]

For many years, utilizing celebrities was an effective way to market certain products and services. Their influence and fame have long had positive effects in the products they represent and market. While celebrities are still being used in marketing purposes today, a new breed of people have positioned themselves as prime candidates for marketing as […]

As social media platforms became an integrated part of society, it offered all people a place to let their voices be heard. Inevitably, a few voices rose up from the group to the interest of many. These people became a new type of celebrity, creating content and establishing followings and followers alike. These people are […]

Social commerce has been around for longer than people realize. In fact, many people may not quite understand what social commerce means consciously. Interestingly enough, while they may not be clear on the term, chances are that they have participated in social commerce in one form or another throughout the years. For those who aren’t […]

The business arena in the social media era has evolved big time especially in the way businesses are normally run. You may have seen the change your self with how you started your business, getting it online, how you grow and scale it and trying to go global. Another major change that we have seen […]

Whatever people do – whether it is offering a product or service, creating a video game, writing a book, or running a marketing campaign – The world is a vast and dynamic place. Any business that wants to succeed needs to fill that gap and market a product or service to as many people as […]

With more than 800 million users and counting, the social media platform TikTok is showing no signs of stopping. With constant growth on the horizon, it was only a matter of time before TikTok busted down its doors and spread its arms wide for advertising. Taking advantage of its number of users and worldwide appeal, […]

Does social media have an impact on your sales on Amazon? Maybe not if you aren’t actively building your brand’s presence….right? Unless...your product goes viral completely by accident. Talk about every Amazon seller’s dream. This is exactly what happened to an Amazon seller who sells a 3D filament pen on the platform. As a result […]

Picking a product to sell on Amazon is arguably one of the most challenging aspects of the business. It’s also typically extolled as the most important step in your journey. Why? Because the product is what makes or breaks your cashflow situation. Now whether or not you believe you can create a “winning product formula” […]

Here’s a little known fact; the biggest sellers (and I mean BIIIIIIG) get the best data. Period. Sometimes they come by it honestly. Sometimes, not so much. But either way, it has been one of the sources of their “edge” over competitors for years. So, it’s actually pretty exciting for me to tell you that […]

Whether you are new at selling on Amazon, or a seasoned pro, you’re likely well aware of how important listing optimization is. It is the first “line of defense” when it comes to winning the sale, and maximizing results seems like the most logical and critical first step. Optimizing the words on a listing so […]

What is a “product launch” on Amazon? In the most general sense, it refers to when someone introduces a new product on the platform.  KEYWORD RESEARCH FOR PFR Learn why keyword research is important for product launches (and a killer strategy for finding the most profitable keywords to target). However, colloquially it refers to the act of […]

It has long been speculated that Amazon “loves outside traffic.” Any cursory search will reveal this mantra being touted by gurus, service providers and consultants alike. We need to just accept this fact. Amazon likes outside traffic. Period. So, here at Signalytics we have reliable information that this is true. However, how do we prove […]

As innocuous as the term “honeymoon period” sounds, it has been the topic of much contention and debate. Interestingly, most people agree on the functionality of Amazon’s algorithm that gives rise to this phenomenon. What they disagree on is simply calling it a honeymoon period. But I digress. Onto the reason you’re reading this essay; […]

Artificial intelligence and machine learning algorithms are relatively new to the Amazon PPC space. However, people have been creating rule-based software solutions in an attempt to mimic the activities and actions of more advanced marketers for some years now. So with this advanced emerging technology becoming more readily available, which solution is better for you? […]

When discussing Amazon listing optimization, the question often comes up: What is the most important part of the listing with regard to keyword rank? This is an understandably important question. When setting up new listings, or optimizing old ones, it makes sense to focus your efforts on elements that will have the greatest impact. Most […]

Amazon Brand Analytics recently added a new feature (Repeat Purchase Behavior) on top of the several they had been fleshing out over the course of the past year or so. While I wanted to draw attention to that specific feature, I also wanted to write an up-to-date guide for strategies that employ ALL of BA’s […]

Do you know why Amazon's algorithm does what it does? It turns out it leaves clues and data trails that we can analyze to get a glimpse under the hood.

Easily the top question I get with regard to keyword ranking on Amazon is “what is working now?” And that’s understandable given how rapidly it seems that Amazon’s crazy algorithm likes to switch things up. This article is intended, therefore, to be a definitive guide on what factors affect ranking on Amazon, with (regularly updated) […]

Still on the fence about whether you should automate your PPC with artificial intelligence? Well, look at these results. The proof is in the pudding.

Effective Amazon PPC management can increase profits dramatically. But should you turn to an agency or a software for help? How about Artificial Intelligence?

When running promotions for your Amazon products, do you know what red flags and potential actions can get you the wrong kind of attention?

Amazon's A9 algorithm is an enigma, but it has a history that's left clues as to how it works. Here's all the updates impacting keyword rank since 2014

Amazon's terms of service for sellers has had several additions and changes over the years. But, how exactly have they impacted ranking on the platform?