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It Pays To Partner With Signalytics

It Pays To Partner With Signalytics

Client perks & plans for the future Many sellers have a somewhat tumultuous relationship with the Amazon platform. Understandably so, since Amazon’s primary focus is on its customers, sometimes their efforts to protect or enhance customer experience can slight...

How To Make Your Product Go Viral

How To Make Your Product Go Viral

By using the science of viral disease spread The concept of virality is such an interesting one. It is studied, for obvious reasons, by medical scientists and epidemiologists and a host of other “ologists.” However, because the primary concern of these studies is how...

Ultimate Guide To More Profits With TikTok In 2023

Ultimate Guide To More Profits With TikTok In 2023

Dominate Your Competition Using These Tactics (Because They Aren’t) By now you’ve undoubtedly read at least a dozen articles about how you should be leveraging TikTok if you have an ecommerce brand. Heck, we’ve even written a few ourselves. Most go over the staggering...

How Incentives Drive Amazon Buyers To Buy

How Incentives Drive Amazon Buyers To Buy

And how you can capitalize on understanding this human nature. The title of this article is a little baiting in truth, because incentives drive everyone to do…anything, basically. As humans, we are wired to be motivated by certain things to take certain actions. To...

Is Amazon Trying To Compete With Fiverr?

Is Amazon Trying To Compete With Fiverr?

A look into Amazon Ads’ new Creative Services Amazon recently had it’s unBoxed event for Amazon advertisers. At the event, they unveiled a number of new functions and features set for release for sellers, vendors, and advertisers. There have been plenty of recaps and...

How Pausing Campaigns a Few Hours a Week Can Stop Rising ACoS

How Pausing Campaigns a Few Hours a Week Can Stop Rising ACoS

The short and skinny on day-parting The concept of dayparting isn’t new to Amazon as it’s been at least a year or more since they introduced the ability for PPC ads. The feature has existed even longer still outside of Amazon in ppc platforms such as Facebook and...

Let’s Launch A Profitable Brand In 2023

Let’s Launch A Profitable Brand In 2023

The Continuing Case Study of the Alpha Pair Wallet Brand If you’ve been following along you saw how we recently launched a new brand called Alpha Pair. Our product line is wallets and the first product was a slim men’s wallet (read about the launch in detail here). In...

There Is No More Exact Match?!

There Is No More Exact Match?!

Unless you are monitoring your own Amazon PPC campaigns regularly, you may not have realized that there really is no more exact match option. At least, not in the way we’ve always understood it. See, anyone that has run at least a couple of PPC campaigns on Amazon...

How To Find A Winning Product

How To Find A Winning Product

Case Study: The Alpha Pair Wallet Amazon sellers both new and seasoned are always on the lookout for ways to find a winning product. Most trainings on how to scale on Amazon revolve around a simple maxim; product selection is key. If choosing the right product to sell...

How to Estimate Amazon PPC Costs in Advance   

How to Estimate Amazon PPC Costs in Advance   

Anyone selling on Amazon should know about the opportunities for growth and visibility that come with running effective PPC ads. However, many remain baffled in predicting the total cost to run them. And this leads to many sellers not maximizing the potential gains...

Amazon Brand Analytics Tools Dominate SaaS Market

Amazon Brand Analytics Tools Dominate SaaS Market

How To Use Them To Target Profitable Keywords If you’ve sold your own brand(s) of products on Amazon for any amount of time, you’ve likely realized data is important. Things like ‘search volume’ or ‘impressions’ etc for example. You’ve likely used metrics like these...

Amazon PPC Ad Types – Everything You Should Definitely Know  

Amazon PPC Ad Types – Everything You Should Definitely Know  

Why should I advertise on Amazon?  Well, if you don’t, then you are leaving money on the table.  Amazon's US e-commerce dominance accounts for 40.4% of all online retail sales, which is about 5 to 6 times more than its close second rival, Walmart.   According to...

Maximize ROAS By Thinking Outside the Data

Maximize ROAS By Thinking Outside the Data

How we used Accuweather to find the perfect customer and get 50x returns! But first, a brief overview of DSP... Get Our Internal Amazon Listing Optimization Operating System and increase conversions by 18%+ HERE 👇 Download the Guide! What is Amazon DSP? DSP stands for...

SIGCE008 – NFTs with E-Commerce Element with Anthony Lee

SIGCE008 – NFTs with E-Commerce Element with Anthony Lee

The growth of non-fungible tokens (NFTs) has been one of the most exciting developments in the world of blockchain technology. NFTs have the potential to revolutionize the way we interact with digital content, and many online retailers are already beginning to explore...

Why Amazon Sellers Should Start a PPC Campaign  

Why Amazon Sellers Should Start a PPC Campaign  

Swimming in a sea of sellers in one of the world’s top one online marketplaces can be daunting. But thanks to tools like Amazon PPC, you have a surfboard to cruise along, and even stand out, on the waves of Amazon advertising and selling.  With the right approach to...

SIGCE006 – Maldives Honeymoon Launch Strategy with Bradley Sutton

SIGCE006 – Maldives Honeymoon Launch Strategy with Bradley Sutton

The honeymoon period for a new product on Amazon is traditionally considered to be the days following its release. This means that there's an opportunity - though not guaranteed - to have more sales and visibility with your products during this time if you know the...

The Secret To Out-Converting Your Competitors

The Secret To Out-Converting Your Competitors

“ABT” Always Be Testing If you’re selling products on Amazon, chances are you wear many hats. You’re likely a CEO, marketer, customer service rep, and so much more. Regardless of whether you are taking on scaling a band alone or you have a team behind you, one of the...

How Long Does It Take for Amazon PPC to Work? 

How Long Does It Take for Amazon PPC to Work? 

We can see it now...You just set up your first campaign and now are just sitting in front of the monitor, ready for the waiting game. You’re wondering when will the ads will show up? When will the stats move? When can you say that it is a success or a failure?  PPC ad...

Is Great Copywriting Necessary For Listing Optimization?

Is Great Copywriting Necessary For Listing Optimization?

Yes; but it’s easy to learn…we’ll teach you While the barrier to entry into the world of selling on Amazon is low compared to other business models, there is still a learning curve. This is why there are many courses, many more dedicated Youtube channels, and other...

How Much Should You Spend on Amazon PPC Management? 

How Much Should You Spend on Amazon PPC Management? 

The necessary amount of Amazon PPC spend is something most marketers find hard to quantify, as it is not definitive, and is challenging to predict. This is because it is subjective to and dependent on many factors and even trends.   Opportunities are also hard to...

The REAL Numbers Behind A+ Premium Content

The REAL Numbers Behind A+ Premium Content

There’s been a LOT of buzz going around about Amazon’s roll out of “A+ Premium” or “A++” content. As anyone seasoned in the space will recognize, any “new” Amazon feature always invites a torrent of click-bait articles. Be that as it may, it’s important for sellers to...

How to Run a Successful Amazon PPC Campaign

How to Run a Successful Amazon PPC Campaign

We know that struggle is real with selling and marketing on Amazon. However, PPC is the helping hand you need in most of those struggles.  Whether you are launching a new product, sustaining your ranking, or selling an off-season product, Amazon PPC can help you sail...

Has Your Listing Been Flagged By Amazon?

Has Your Listing Been Flagged By Amazon?

How would you even know if it had? The most common situations we’ve experienced with clients are: Sudden drop in sales Suddenly important keyword rank drops significantly Sudden inability to find product in search at all Suddenly no PPC impressions Any of these sound...

5 Reasons You Should Use An Amazon PPC Management Agency

5 Reasons You Should Use An Amazon PPC Management Agency

If you are selling products on Amazon, you should know how important it is to have good PPC campaigns. Without strong campaigns, your product will not get the exposure it needs to sell, on one of the world’s largest marketplaces. If you can manage your own PPC ads, it...

Are You Being Robbed By Amazon?

Are You Being Robbed By Amazon?

What you didn’t know about Amazon’s “second-price” auction You could be leaking funds into Amazon’s advertising platform and not even know it. And we’re not even talking about money left on the table from unoptimized ads. We’re talking about Amazon not being fully...

What Is Amazon PPC Management And How Does It Work?

What Is Amazon PPC Management And How Does It Work?

Let's face it, Amazon is now the largest online store. It's also the place where many businesses go to sell their products because of its high return on investment. If you plan to start a business selling your products, this is an essential tool to maximize revenue....

Stop Going After General Search: There Is a Better Way

Stop Going After General Search: There Is a Better Way

Dominate Your Promotions by Ranking In-Category Amazon’s algorithm has, for many years, befuddled even the most technically savvy sellers. The most enterprising truth-seekers have only been able to piece together a semblance of understanding through the release of...

Amazon’s Secret Way To Stop Rank Manipulation

Amazon’s Secret Way To Stop Rank Manipulation

Is The Ecom Giant Taking Notes From Popular Social Media Platforms? If you’ve been an active user on social media platforms for awhile then the idea of “shadow-banning” probably won’t be foreign to you. For the uninitiated, a shadow ban is basically the suppression of...

Amazon Uses Micro-Workers To Help Train Their Algorithms

Amazon Uses Micro-Workers To Help Train Their Algorithms

The Online Retailer Accidentally Leaked How They Define Keyword Relevance In the Process Online entrepreneurs are generally familiar with the concept of keyword relevance. After all, relevance is what drives the results of any search engine. Google looks to present...

SIGCE002 – The Better Way of doing AMAZON PPC

SIGCE002 – The Better Way of doing AMAZON PPC

With all the information that's out there about how to run a successful Amazon PPC campaign, it can be difficult knowing what really works. In this episode, we have Destaney Wishon, Co-Founder and CEO of BetterAMS, expert on Amazon Ads, to talk about the best way to...

SIGCE001 – Amazon Product Research in 2022 with Kevin King

SIGCE001 – Amazon Product Research in 2022 with Kevin King

Amazon is always evolving. What tools and processes that worked last year may not work this year, and what works today may not work tomorrow. That's why it's important to stay on top of the latest trends and best practices. In this episode, Kevin King, an Amazon...

Secrets of the A9 Explained

Secrets of the A9 Explained

The science behind Amazon’s A9 algorithm disambiguated In 2016 the paper Amazon Search: The Joy of Ranking Products was published by Daria Sorokina and Erick Cantu-Paz. It has since served as the ultimate resource by which the layman can understand how Amazon’s...

SIGC005 – Amazon PPC (Especially on Low Price Items)

SIGC005 – Amazon PPC (Especially on Low Price Items)

Amazon PPC is a difficult task that requires a lot of time, energy and knowledge. One of the most difficult aspects is knowing how to set up your campaigns correctly from the start. The foundations for a successful campaign are key, and if you don't have them in...

SIGC004 – Image and Video Optimization for Amazon

SIGC004 – Image and Video Optimization for Amazon

Amazon image and video optimization isn't just about how you put your pictures and videos on your listing. It's also about building and establishing your brand, and in this episode we discover techniques on how to do just that. With the right assets, you can show...

SIGC003 – SEO and Copywriting for Amazon

SIGC003 – SEO and Copywriting for Amazon

Any seller on Amazon knows that listing optimization is key to success on the platform. Without a well-optimized listing, it can be difficult for customers to find your products, and even if they do find your listing, it may not be effective in converting them into...

SIGC002 – Sourcing and Supply Chain Management

SIGC002 – Sourcing and Supply Chain Management

In today's e-commerce landscape, sourcing & supply chain management is more important than ever. Sellers need to be very strategic and carefully consider their options in terms of cost, quality, and lead time, and they need to have a clear plan for managing...

SIGC001 – Product Selection and Evaluation

SIGC001 – Product Selection and Evaluation

The Amazon marketplace is a gold mine for those who want to make it big in the e-commerce world. But if you're not careful, it can be the source of many costly errors and no success. Selecting and evaluating products on Amazon can be difficult, but today we're going...

Are Amazon Sellers Prepared To Get Their Lunch Stolen?

Are Amazon Sellers Prepared To Get Their Lunch Stolen?

The phrase “he’s gonna eat your lunch” or “steal your lunch” refers to the euphemism about school-aged bullies stealing kids’ lunch money. So, it has become a colloquial term for someone essentially taking what’s yours. Who is coming for Amazon sellers’ lunches...

Get Noticed 2,650% Faster Than Your Competitors

Get Noticed 2,650% Faster Than Your Competitors

Build Behavior Triggers Into Your Imagery and Media For Explosive Conversions In this article, we want to show you how to slip past your potential customers’ scrutinizing conscious brains and get into their unconscious, emotional thought stream. If you manage this...

Setting up an Omnichannel Approach For Your Amazon Products

Setting up an Omnichannel Approach For Your Amazon Products

Make no mistake about it – Amazon is a terrific distribution channel. After all, it is the #1 online marketplace on the planet. However, you can’t cement your brand’s presence on Amazon by depending on a single distribution channel. In order to stay ahead of the...

PPC Tips to Grow Your Amazon Advertising in 2022

PPC Tips to Grow Your Amazon Advertising in 2022

With the pandemic seemingly behind us, every Amazon seller will be looking to cash in this coming 2022. If running an Amazon PPC campaign is in your plans, then you’ll need to read this post to the very end. In this article, we’ll share Amazon PPC tips to help...

A Guide to Adding Security to Your Amazon Listings

A Guide to Adding Security to Your Amazon Listings

Every Amazon seller should be serious about protecting their listings from fraud. Stop being vigilant for just a moment, and you’re likely to be a victim of unscrupulous selling practices. Shady practices like counterfeiting and product listing hijacking can be fatal,...

Amazon Audio Ads

Amazon Audio Ads

Over 48 million people listen to Amazon Music. That’s a massive crowd right there, making Amazon Music one of the most-sought-after streaming platforms on the planet. Do you know what this means for business? Well, it implies that you can advertise your products to...

Getting You Up to Speed with Amazon’s New Opportunity Explorer

Getting You Up to Speed with Amazon’s New Opportunity Explorer

Opportunity Explorer, Amazon’s latest innovation, is here – and in this post, we’ll tell you all about it. By the tail end of this article, you’ll learn the following: What Amazon Opportunity is; Its most prominent features; and How you can use the new tool to...

Upcoming Digital Marketing Trends for 2022 You Need to Know

Upcoming Digital Marketing Trends for 2022 You Need to Know

Digital marketing is in constant motion. Tactics that worked this or the previous year may not necessarily work in succeeding years. Naturally, you’ll want to keep up with upcoming trends as a progressive business. That way, you’ll know how best to prepare your...

Different Influencer Marketplaces

Different Influencer Marketplaces

Influencers are everywhere. According to statistics, there are 37+ million on Instagram. YouTube, on the other hand, boasts a respectable 1.5 million influencers. These influencers promote brands on social media every day and directly influence how customers spend...

Must-know Digital Marketing KPIs to Incorporate for Success

Must-know Digital Marketing KPIs to Incorporate for Success

Any serious business owner must know the direction their business is heading in each and every week. The question is, how do you determine the health and success of your business? This is done by looking at Key Performance Indicators (KPIs). One common problem though...

Creating a Full-Funnel Marketing Strategy with Amazon DSP

Creating a Full-Funnel Marketing Strategy with Amazon DSP

Amazon has over 6 million sellers. This massive number may make you feel like it is impossible to reach new audiences. Still, you can move potential buyers up the advertising channel by leveraging the Amazon Demand-Side Platform (DSP). With Amazon DSP, you can...

eCommerce Marketing Strategies for the Holidays

eCommerce Marketing Strategies for the Holidays

The holidays are upon us. As is often the case, it is the seasonal greetings, promotions, and advertisements that alert you to the arrival of this part of the year. It is an exciting time for someone with an online business platform because of the vast business...

Strategies for Creating Effective PPC Campaigns

Strategies for Creating Effective PPC Campaigns

Are you having a hard time increasing your online visibility and driving more traffic to your business? Well, Pay Per Click (PPC) marketing offers you an easy way to upscale your business and grow it exponentially. With PPC, you get what you pay for.  Put differently,...

Making the Pinterest Algorithm Your Digital Marketing Ally

Making the Pinterest Algorithm Your Digital Marketing Ally

Social media has begun to play a big part in marketing. Users, brands, and companies have begun to turn to these digital platforms to bolster their products or services. Ignoring the added value of these platforms puts brands and companies at a significant...

Diving Deep Into The Science of Instagram Algorithm

Diving Deep Into The Science of Instagram Algorithm

Instagram has taken the quick bite attack of many social media apps and capitalized on the visual element. As it stands, Instagram is one of the top five social media channels for marketing. Trends indicate that Instagram will remain in the top positions for years to...

Understanding Youtube Algorithm To Get More Views

Understanding Youtube Algorithm To Get More Views

The internet is ever evolving with people finding more opportunities to use it to their advantage. There’s education, entertainment, and now, monetization. Nowadays, more and more people are finding revenue through online means. Whether it’s through Facebook,...

Insights on the TikTok Algorithm (Deep Dive Inside The AI Machine)

Insights on the TikTok Algorithm (Deep Dive Inside The AI Machine)

Social media platforms have revolutionized the way we connect with people. And these interactions opened new doors for sellers to bank on their audiences’ interests unbeknownst to them pre-social media.  This revolution paved a way for digital communities to flourish,...

Elevate Your Marketing Strategy with Live Streaming Commerce

Elevate Your Marketing Strategy with Live Streaming Commerce

If you are the kind of person who enjoys the thrill or adrenaline rush that comes with shopping in person, livestreaming commerce may be your plug. Coresight Research estimates that by the end of 2021, the U.S livestream shopping market will likely reach $11 billion....

Understanding Amazon ACoS as an Important KPI of an Amazon Seller

Understanding Amazon ACoS as an Important KPI of an Amazon Seller

When evaluating the effectiveness of your Amazon PPC campaigns, advertising cost of sales (ACoS) is a crucial metric that will help you know how much you spent on advertisements per revenue generated. Usually expressed as a percentage, ACoS acts as Amazon sellers’...

Social Signals: Are They A Ranking Factor?

Social Signals: Are They A Ranking Factor?

Your business should be on social media. After all, 55 percent of consumers have bought something through social media channels such as Facebook, Pinterest, and Instagram. Your social media accounts and website URL are your online addresses. You can step up the game...

How Deal Sites Can Help Boost Sales

How Deal Sites Can Help Boost Sales

Here’s the thing. Every shopper loves a good deal. In fact, Statistics Portal, Statista in early 2021 reported a staggering 92 percent of consumers that use coupons when shopping. With so many customers leveraging coupons, discounts, and other promos, it makes perfect...

Leveraging the Power of Influencers to Help Improve Your Sales

Leveraging the Power of Influencers to Help Improve Your Sales

For many years, utilizing celebrities was an effective way to market certain products and services. Their influence and fame have long had positive effects in the products they represent and market. While celebrities are still being used in marketing purposes today, a...

Influencer Marketing: Things You Need to Know

Influencer Marketing: Things You Need to Know

As social media platforms became an integrated part of society, it offered all people a place to let their voices be heard. Inevitably, a few voices rose up from the group to the interest of many. These people became a new type of celebrity, creating content and...

TikTok: A Shoppable Social Commerce Platform

TikTok: A Shoppable Social Commerce Platform

Social commerce has been around for longer than people realize. In fact, many people may not quite understand what social commerce means consciously. Interestingly enough, while they may not be clear on the term, chances are that they have participated in social...

Maximizing Influencer Marketing: Engagement Rate vs. Follower Count

Maximizing Influencer Marketing: Engagement Rate vs. Follower Count

The business arena in the social media era has evolved big time especially in the way businesses are normally run. You may have seen the change your self with how you started your business, getting it online, how you grow and scale it and trying to go global. Another...

RFM Analysis Paves The Way For An Effective Customer Segmentation

RFM Analysis Paves The Way For An Effective Customer Segmentation

Whatever people do – whether it is offering a product or service, creating a video game, writing a book, or running a marketing campaign – The world is a vast and dynamic place. Any business that wants to succeed needs to fill that gap and market a product or service...

Effectiveness of Ad Campaigns on TikTok Self-Serve

With more than 800 million users and counting, the social media platform TikTok is showing no signs of stopping. With constant growth on the horizon, it was only a matter of time before TikTok busted down its doors and spread its arms wide for advertising. Taking...

The Tiktok Effect: How To Boost Growth On Amazon Through Viral Media

Does social media have an impact on your sales on Amazon? Maybe not if you aren’t actively building your brand’s presence….right? Unless...your product goes viral completely by accident. Talk about every Amazon seller’s dream. This is exactly what happened to an...

What Is the Link Between Google Search Results and Amazon Ranking?

**2022/2023 This article has been updated to reflect new findings. Update at the end. It has long been speculated that Amazon “loves outside traffic.” Any cursory search will reveal this mantra being touted by gurus, service providers and consultants alike. We need to...

What Is The Amazon Listing Honeymoon Period?

As innocuous as the term “honeymoon period” sounds, it has been the topic of much contention and debate. Interestingly, most people agree on the functionality of Amazon’s algorithm that gives rise to this phenomenon. What they disagree on is simply calling it a...

Amazon PPC AI vs Rule-Based Software: A Showdown

Amazon PPC AI vs Rule-Based Software: A Showdown

So with this advanced emerging technology becoming more readily available, which solution is better for you? An AI that makes decisions on your behalf, or a system that follows rules you put into place. Artificial intelligence and machine learning algorithms are...

Brand Analytics Has a New Feature (and Some Old Ones)

Brand Analytics Has a New Feature (and Some Old Ones)

When you are implementing different marketing strategies, you are not just running profitable ad campaigns but also understanding customer behavior. This insight is crucial in decision making for the future, which brings you ahead of the competition.  After all,...

What Factors Impact Rank On Amazon & What’s Working Right NOW

Easily the top question I get with regard to keyword ranking on Amazon is “what is working now?” And that’s understandable given how rapidly it seems that Amazon’s crazy algorithm likes to switch things up. This article is intended, therefore, to be a definitive guide...

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