Our Blogs
A Guide to Adding Security to Your Amazon Listings
Every Amazon seller should be serious about protecting their listings from fraud. Stop being vigilant for just a moment, and you’re likely to be a victim of unscrupulous selling...
Amazon Audio Ads
Over 48 million people listen to Amazon Music. That’s a massive crowd right there, making Amazon Music one of the most-sought-after streaming platforms on the planet. Do you know...
Getting You Up to Speed with Amazon’s New Opportunity Explorer
Opportunity Explorer, Amazon’s latest innovation, is here – and in this post, we’ll tell you all about it. By the tail end of this article, you’ll learn the following: What...
Upcoming Digital Marketing Trends for 2022 You Need to Know
Digital marketing is in constant motion. Tactics that worked this or the previous year may not necessarily work in succeeding years. Naturally, you’ll want to keep up with...
Amazon Marketing Services: What Does it Offer and How Can You Make it Work For You
Amazon is popular. Very popular. In fact, 150+ million people use the Amazon shopping app every month. What does this mean for an online seller or eCommerce store that wants to...
Different Influencer Marketplaces
Influencers are everywhere. According to statistics, there are 37+ million on Instagram. YouTube, on the other hand, boasts a respectable 1.5 million influencers. These...
How Influencers Can Help Boost Your Black Friday and Cyber Monday Sales
Black Friday and Cyber Monday are coming up. As a business, there’s every reason to be excited. After all, Black Friday and Cyber Monday are the biggest shopping weekends of the...
Must-know Digital Marketing KPIs to Incorporate for Success
Any serious business owner must know the direction their business is heading in each and every week. The question is, how do you determine the health and success of your...
Creating a Full-Funnel Marketing Strategy with Amazon DSP
Amazon has over 6 million sellers. This massive number may make you feel like it is impossible to reach new audiences. Still, you can move potential buyers up the advertising...
eCommerce Marketing Strategies for the Holidays
The holidays are upon us. As is often the case, it is the seasonal greetings, promotions, and advertisements that alert you to the arrival of this part of the year. It is an...
Incorporating TikTok Lead Generation to your Digital Marketing Strategy
TikTok has taken the social media space by storm. Since its global launch in 2017 it has more than tripled its users. Currently, it is the 7th most used social media platform,...
Strategies for Creating Effective Amazon PPC Campaigns
Discover powerful strategies to create effective PPC campaigns. Drive targeted traffic, boost conversions, and achieve advertising success!
Making the Pinterest Algorithm Your Digital Marketing Ally
Social media has begun to play a big part in marketing. Users, brands, and companies have begun to turn to these digital platforms to bolster their products or services. Ignoring...
Diving Deep Into The Science of Instagram Algorithm
Instagram has taken the quick bite attack of many social media apps and capitalized on the visual element. As it stands, Instagram is one of the top five social media channels...
Understanding Youtube Algorithm To Get More Views
The internet is ever evolving with people finding more opportunities to use it to their advantage. There’s education, entertainment, and now, monetization. Nowadays, more and...
Facebook Algorithm: How It Evolved and Strategies To Make It Work For You
With the digital world quickly becoming a daily essential in people’s lives, more and more algorithms are starting to play a pivotal role in online experiences. Most...
Insights on the TikTok Algorithm (Deep Dive Inside The AI Machine)
Social media platforms have revolutionized the way we connect with people. And these interactions opened new doors for sellers to bank on their audiences’ interests unbeknownst...
Amazon Best Seller Rank (BSR) – How to Improve and Get the Best Seller Tag
Do you sell on Amazon and aren’t sure how to boost your overall Amazon Best Seller Rank (BSR)? Well, if you’re reading this, there’s every likelihood that this statement applies...
Elevate Your Marketing Strategy with Live Streaming Commerce
If you are the kind of person who enjoys the thrill or adrenaline rush that comes with shopping in person, livestreaming commerce may be your plug. Coresight Research estimates...
Hiring An Amazon PPC Management Service vs. Managing Your Own Campaign – Which Takes the Cake?
Amazon is one of the world’s largest online marketplaces for both new and used products. It attracts businesses that are constantly vying for visibility and profit. In fact,...
Understanding Amazon ACoS as an Important KPI of an Amazon Seller
Unlock the power of Amazon ACoS as a vital KPI for sellers. Optimize campaigns, maximize profitability, and drive success on the platform!
Measuring ROI on Influencer Marketing Campaigns – Know if it’s a Success
Influencer marketing. It’s all the hype these days. In fact, nine in every ten marketers have an influencer marketing strategy. If you want to hop onto the bandwagon, there are a...
Social Signals: Are They A Ranking Factor?
Your business should be on social media. After all, 55 percent of consumers have bought something through social media channels such as Facebook, Pinterest, and Instagram. Your...
Recruitment Process Outsourcing: The Benefits of Outsourcing HR Functions
Human Resources (HR) is on the move. Now, more and more companies are turning to Recruitment Process Outsourcing (RPO) providers to manage their HR functions from training to...
How Deal Sites Can Help Boost Sales
Here’s the thing. Every shopper loves a good deal. In fact, Statistics Portal, Statista in early 2021 reported a staggering 92 percent of consumers that use coupons when...
Leveraging the Power of Influencers to Help Improve Your Sales
For many years, utilizing celebrities was an effective way to market certain products and services. Their influence and fame have long had positive effects in the products they...
Influencer Marketing: Things You Need to Know
As social media platforms became an integrated part of society, it offered all people a place to let their voices be heard. Inevitably, a few voices rose up from the group to the...
TikTok: A Shoppable Social Commerce Platform
Social commerce has been around for longer than people realize. In fact, many people may not quite understand what social commerce means consciously. Interestingly enough, while...
Maximizing Influencer Marketing: Engagement Rate vs. Follower Count
The business arena in the social media era has evolved big time especially in the way businesses are normally run. You may have seen the change your self with how you started...
RFM Analysis Paves The Way For An Effective Customer Segmentation
Whatever people do – whether it is offering a product or service, creating a video game, writing a book, or running a marketing campaign – The world is a vast and dynamic place....
Effectiveness of Ad Campaigns on TikTok Self-Serve
With more than 800 million users and counting, the social media platform TikTok is showing no signs of stopping. With constant growth on the horizon, it was only a matter of time...
The Tiktok Effect: How To Boost Growth On Amazon Through Viral Media
Does social media have an impact on your sales on Amazon? Maybe not if you aren’t actively building your brand’s presence….right? Unless...your product goes viral completely by...
What Is the Link Between Google Search Results and Amazon Ranking?
**2022/2023 This article has been updated to reflect new findings. Update at the end. It has long been speculated that Amazon “loves outside traffic.” Any cursory search will...
What Is The Amazon Listing Honeymoon Period?
As innocuous as the term “honeymoon period” sounds, it has been the topic of much contention and debate. Interestingly, most people agree on the functionality of Amazon’s...
Amazon PPC AI vs Rule-Based Software: A Showdown
So with this advanced emerging technology becoming more readily available, which solution is better for you? An AI that makes decisions on your behalf, or a system that follows...
Brand Analytics Has a New Feature (and Some Old Ones)
When you are implementing different marketing strategies, you are not just running profitable ad campaigns but also understanding customer behavior. This insight is crucial in...
How Does Amazon’s Machine Learning Algorithm Work?
Do you know why Amazon’s algorithm does what it does? It turns out it leaves clues and data trails that we can analyze to get a glimpse under the hood.
What Factors Impact Rank On Amazon & What’s Working Right NOW
Easily the top question I get with regard to keyword ranking on Amazon is “what is working now?” And that’s understandable given how rapidly it seems that Amazon’s crazy...
Man Vs Machine; The Battle Over PPC Dominance
Effective Amazon PPC management can increase profits dramatically. But should you turn to an agency or a software for help? How about Artificial Intelligence?
Algorithm Red Flags; What Amazon Looks For
When running promotions for your Amazon products, do you know what red flags and potential actions can get you the wrong kind of attention?
A9’s Sordid History; How Amazon Has Made Success Harder
Amazon’s A9 algorithm is an enigma, but it has a history that’s left clues as to how it works. Here’s all the updates impacting keyword rank since 2014
How Amazon’s TOS & Algorithm Updates Have Targeted Ranking
Amazon’s terms of service for sellers has had several additions and changes over the years. But, how exactly have they impacted ranking on the platform?