Although about 66% of US consumers start their product search on Amazon in 2022, the seller competition inside the platform stiffens the conversion rate of leads-to-sales. Thus, it is important for sellers to utilize every means to capture as many leads to their listings and compel them to buy. And one of the ways to do that is to drive more external traffic.
A word of caution though: Amazon’s algorithm is wary of black hat strategies concerning driving external traffic. And resorting to these kinds of tactics might give you the boost you need, but, the risk is huge and may result in your listings being suspended or your account getting banned.
With this guide, we’ll take a closer look at each of the legal and effective tactics so you can understand the value they bring to your Amazon business and reap them yourself.
One of the most effective ways to drive external traffic to your Amazon product listing is through Google search engine optimization (SEO).
This involves optimizing your product listing page, as well as any web pages or blog posts associated with it, for keywords that shoppers are likely to use when searching for products like yours on Google. You want to make sure that when someone searches for terms related to your product on Google, they see a link to your Amazon page in the search results.
To do this, you need to optimize both the metadata and content of your pages using those keywords.
Metadata includes things like title tags and meta descriptions which tell users what a webpage is about; while content optimization involves including relevant keywords throughout the text of a webpage or blog post. Doing this can help boost organic visibility on Google and draw more shoppers directly from their online searches right into your product listings on Amazon.
Another way you can drive external traffic from sources outside of Amazon is through Google Ads campaigns.
With these campaigns, you can create ads based on certain keywords that target shoppers who are looking for products similar to or related to yours on Google during their online shopping excursions.
When someone clicks one of these ads, they’re immediately taken straight away from their search engine results right into an individualized page within your Amazon store specifically tailored for them!
This is an excellent way not only to increase visibility in general but also to increase conversions by targeting specific prospects with personalized offers and experiences that entice them into making purchases quickly and easily – perfect for boosting sales figures!
Facebook Ads are another excellent method of driving external traffic from sources outside of Amazon. These ads go straight away into individualized pages within one’s store. They are also tailored specifically towards targeted prospects looking for products similar to or related to yours during their online shopping excursions, thus, increasing their conversion rates.
These campaigns work similarly to those run through Google in terms of creating advertisements based on certain keywords. However, what’s unique about these platforms is their ability to offer highly personalized experiences designed towards engaging potential customers who might be interested in what one has available – perfect not only for increasing visibility but also conversion rates by leveraging personalization capabilities offered by Facebook!
TikTok content has become increasingly popular over recent years due to its short video format. This makes it an ideal platform for sharing creative ideas with others quickly and easily – perfect for getting people excited about what has been offered!
Thus, if want to drive external traffic sources outside Amazon, then consider creating TikTok content. Make sure it will showcase the best features of your products and spark visitors’ interest engagingly. All of this while providing valuable information they may need to order and purchase items effectively and efficiently in the shortest time frame possible!
Instagram has become an incredibly popular platform over the last few years. Its focus visuals make it an ideal place to share images with stories behind them. This way, a brand can attract the attention of its followers who may be interested in purchasing the goods and services they offer.
Instagram allows you to direct your followers to your website or Amazon page. Thus, if you wish to draw in more customers, then consider posting picture posts on Instagram showcasing fresh new product releases, special discounts, etc.
Encourage others to engage with the page – interact through comments or ask others to follow. In the long run, all of these will take them a step closer to making favorable purchase decisions that will ultimately lead to increased sales figures.
Pinterest pins provide a great opportunity to get seen by people searching for something specific pertinent to any field of interest like a hobby or a lifestyle.
Thus, businesses may consider creating pinboards containing visual representations of the items they sell with descriptions like cost, availability, etc. Add backlinks to your main website’s landing page whenever possible to ensure maximum exposure. With this, your reachable audience grows exponentially as time passes. Exponential growth leads to increased profits and margins.
Back-Linked Blog Articles
Writing back-linked blog articles allows one to spread the word further than what social media platforms can. Make sure to incorporate SEO techniques in your writing like using keywords and phrases to rank higher in Google results. Higher rankings eventually will draw the attention of a broader market that you would have otherwise missed without using costly advertising methods and tools.
Use this increased brand awareness to inform potential customers of facts and data about your product. Choose a topic or subject matter that will put your product in a good light. Make sure these articles are based on facts and present information in a credible and trustworthy manner.
Write interesting articles that will establish your authority and compel readers to buy. Incorporate links back to your main web pages or directly to your sales transaction page.
YouTube videos provide yet another avenue you can explore. Videos are effective in drawing attention to the goods and services you are offering.
You can harness the traffic from this platform by creating interesting educational explainer clips regarding topics related to your business field of operation. Ensure that the videos are informative and entertaining at the same time.
To maximize the opportunities, your videos must enable relevant viewers to be able to find you among the thousands or even millions of other clips available across the platform. Hence, your need to do proper tagging and categorization to help viewers discover them faster and easier.
Amazon provides you with vast opportunities to start and grow your business, as well as reap profits and increase loyal customers. However, you also need to do your homework and exert effort to harness its benefits and advantages.
One way to expose your product and get as many sales is to drive external traffic to your listing. And you can do so by using various channels like Google, Facebook, Instagram, YouTube, TikTok, and blog writing.
Driving external traffic can bring you tremendous advantages like brand visibility, traffic source diversity, sales boost, and better control over your brand image.
And if you need a helping hand when it comes to driving not just more but high-quality traffic to your Amazon product listing, we at Signalytics are here to help you. Contact us today to know more.