PPC Automation is creeping into every platform for every type of business. It was inevitable. Humans simply don’t have the attention span or capability to not make errors while adjusting hundreds or even thousands of variables within a single advertising campaign. Much less several of them.
That’s not a dig at humans. Bottom line is, cars go faster than humans can run. CRM systems reach out to customers quicker than humans can manually. And machine learning algorithms process information, learn from it, and act on it to optimize ad profits more efficiently (and reliably) than humans.
But rather than go on trying to sell you the benefits of AI automation, I’ll just show you.
First, let’s take a look at this account. Decent ACoS and amazing TACoS (remember, this is the important metric).
What’s truly great about this depiction, though, is the ACoS line. Notice how it averaged within the same range as the sales for a long time. Then, after we took over management, ACoS declined sharply while sales skyrocketed. I think it’s safe to say these are the results we’d all appreciate, no?
While this may not be an illustration of what our services can do, because you all know I’m a super algorithm/ranking/data nerd, I just wanted to show you here...a clear correspondence between increased advertising sales and increased organic sales.
Yes, folks, this means that well optimized PPC will increase your rank, visibility, and profits.
Here’s another example of that principle at play.
Here we have fantastic performance on one of our client’s accounts. A dramatic lowering of ACoS with huge upswing in sponsored sales.
Interestingly, this client was using a competitor agency before us who also claims to use a machine learning algorithm. I guess this illustrates that AI’s can also vary in quality.
Here’s a terrific depiction of just the type of impact we hope to achieve on organic sales as well (this was from the same client).
Look at the sponsored sales rise above spend in this example. Truly we all want all of our PPC campaigns to perform in the same way.
Here’s an interesting screenshot. This is of a test we ran internally for one of our own accounts.
The first line represents when we turned OFF the AI and the second line depicts where we turned it back on. The results speak for themselves.
This one is still a work in progress, but in three weeks the AI was able to significantly lower ACoS while 10x-ing sponsored sales!
How many of you would like to triage your poor performing PPC campaigns like this?
Here’s another illustration of how powerful our AI engine is.
Within three weeks of learning, this set of campaigns lowered ACoS significantly while seeing an equal uptick in overall sales.
Even small changes can have a big impact. In three months with this client ACoS went down from 17% to 13% yet sales increased 8 fold!
Just to really drive home what all this means, I will show you a different screenshot now.
This is a Keepa screenshot of the performance of one of our own products. This product was launched in the last month and ONLY used PPC optimized by our AI (no rebates, no ranking tactics, no add-to-carts, no FB ads, nothing else but Sponsored Product Ads).
As you can see, it made it to 337 in rank in the baby category.
But we most certainly don’t only do this for our own accounts. See what our clients have to say…
While yes, our AI engine is likely the most sophisticated machine learning algorithm specifically designed for PPC optimization in the industry, our secret sauce adds something more.
We’ve already touted our hybrid approach of having a human manage the efficiency of the machine, but what exactly does that entail?
Aside from oversight EACH DAY by a highly trained and skilled PPC manager, we also ensure the keywords being targeted are the most profitable.
How? You ask…
With PFR (soon to be available to the public).
PFR, otherwise known as “purchase frequency rank” is the frequency at which a keyword converts to a sale. See, while search volume IS an important metric for SEO, the most searched terms aren’t always the ones that get the sale.
Some highly searched keywords are primarily used for research and discovery, or only drive sales to major brands.
In the example above, you can see that “hemp gummies” has a much higher (therefore less searched) SFR than “cbd oil” and yet it converts to more sales for hemp oil related products.
So that’s piece all this together.
Will I ever claim Signalytics has the most perfect solution for every business?
No. No service does.
Bottom line though, we have created amazing results for our clients. We are a true contender in this space. We invite you to see for yourselves.
** And now, as our official debut product offering, Signalytics is taking PPC clients for Managed + AI services. To find out whether we are a good fit for your company, contact us below (we also now have access to DSP so let us know if you are interested in that as well).