Reviews are powerful. They can boost sales, increase revenue, and ultimately help online sellers reach success. Have a look at the effect of reviews with these stats below:
If you’re an Amazon seller, you need as many positive reviews as you can get, and we’ll tell you why in a sec.
First things first. Let’s go over why Amazon reviews are so important to your business and why they play such a pivotal part to success.
Reviews play a big role when it comes to the customer’s behavior or purchase decisions. They also impact your success as a seller on Amazon.
Here are some reasons why Amazon reviews are important for your business.
Amazon cares about what customers have to say about your product.
Keep in mind that Amazon is out to protect its brand as the leading online store for retailers and shoppers.
It is not surprising, therefore, that the retailer is keen on ensuring that only high-quality products are listed on its website.
This means that the more positive feedback your product gets, the higher the likelihood of attaining the coveted “Best Seller” tag.
The importance of reviews does not stop at its positive effect on sales and rankings. As a seller, before adding a product to your Amazon line-up, you need some insights that will help you study the market.
How do you analyze the market? Amazon reviews are the best tool that you can use to study customers’ behavior and understand their needs.
Understanding your customers’ pain points means that you will be able to make informed decisions and add a product that will solve their problems.
Amazon reviews are the greatest source of marketing intelligence which shows you the kind of products customers are more likely to purchase.
Reviews also help customers understand the product better. Through reviews submitted by other customers, potential buyers can gather important information that can tip the scale towards a purchase. These include things like pros and cons and even how the seller interacts with buyers.
For you to get to the Best Seller Rank, your business or products must have increasing reviews. Reviews help your products appear on the first page of Amazon search results.
The more your products appear at the top of the search results, the higher the chance that customers click on them.
These reviews and clicks are important because they increase the chances of your customers converting.
As a seller, your biggest dream is obviously making more sales and of course winning the Amazon Buy Box.
Your feedback as a seller is influenced by the satisfaction of your buyers. For you to win the Amazon Buy Box, you need to ensure that you’re offering the best products to your customers.
Positive or negative reviews impact the product’s ranking, conversion, and return on investment.
Positive reviews are the sellers’ real assets. Here are several reasons why they are so essential when it comes to product listings.
Amazon is a marketplace with thousands of competitors. One important thing that will help you stand out from the rest is having positive reviews.
In fact, you need to maintain this status to be able to beat your competitors.
Positive reviews will help your listing go up in the SERP and reduce the click-through bounce rate.
Apart from keywords and other SEO strategies, positive reviews help boost the ranking of your listings on Amazon.
You can manage to put everything in place as far as SEO is concerned but you need more positive reviews. With positive reviews, you increase your conversion rate, sales volume, and relevance.
The cycle goes on over and over again, and that is why you must strive to offer stellar products that earn positive reviews.
Take this example: a buyer comes to your listing and the only thing they can see is the description given with no reviews on the products.
The same customer goes to a different seller and they get to see several positive reviews on the products from the other seller.
Which seller is more likely to make a sale? Of course, it’s the seller with the positive reviews.
Positive reviews are social proof that help convince buyers that you can deliver exactly what they are looking for.
Your prospective buyers want to get first-hand experience from your former buyers and that is why positive reviews are so important.
Most customers rush straight to the reviews section when they want to purchase a product online. You are selling products online. Your prospective customers have not met you before. What makes you think they’ll trust you that easily?
No matter how hard you convince a customer with a catchy description, you won’t win their trust that easily. Positive reviews from other customers help convince buyers that the product works.
Positive reviews increase the credibility of your business to your customers. With positive reviews, your customer’s buying decision is influenced and engagement is increased.
As stated earlier, positive reviews increase trust. Through this increase in trust, interactions between the business and customers is formed. These interactions foster high sales and, in return, high profits.
Negative reviews, on the other hand, are dangerous and can drive away your best customers to your competitors.
A single negative review can drive away a number of customers. That is why they are not good for your business. Reviews act as pre-purchase research, and because most people buy things online, they check out reviews before they buy.
Check out how negative reviews can affect your business.
Customers run away from companies with bad reviews. A business with a rating of 1 to 2 stars will probably have a low revenue compared to a business with 4 to 5-star rating.
The bad rating drives buyers to competitors and as a result, your business’ revenue gets lost or reduced.
For a business to thrive, its reputation must be good.
Reputation takes years to build and negative reviews can seriously damage what you have worked for in mere moments.
Negative reviews affect the trust that customers once had in you. It’s hard for the customers to buy products from you without trust a foundation. A bad reputation makes customers question the quality of your products.
A negative review is a disadvantage to you and an advantage to your competitor. With negative reviews, customers lose trust in your business. Customers develop trust in a business with positive reviews which is your competitor.
Amazon is trying its best to provide the best customer experience to all the buyers that come to the website for any purchase. For that reason, the search engines will always favor the sellers with positive reviews.
If your company has a negative rating, then chances are you might not be able to appear on the SERP.
Now that you understand the importance of Amazon reviews, you definitely want to know how you can get those reviews.
The ultimate goal of any business is to increase its revenue and that is why reviews are important.
Below are 10 proven strategies you can use to get Amazon reviews:
Below are 10 proven strategies you can use to get Amazon reviews:
This is a popular strategy among sellers on Amazon.
Using tools to collect reviewers is a safe method and doesn’t put your account at any risk.
What happens with this method is that you contact reviewers directly. But how?
It’s simple. There are obviously sellers who deal with the same product you want to collect reviews for.
What you can do is go to the reviews section and collect the emails of the buyers and send them cold emails. The process can be tiring especially if you’re trying to do it manually.
Thankfully there are dozens of tools that can help you with the email collection. The good thing about the tools is that they target a specific group and they are efficient.
Facebook is a useful platform that can help you get reviewers pretty fast. Most of the reviewer groups on Facebook are comprised of both sellers and reviewers.
You can post products on the pages and offer a discount. In return you receive a positive review.
Alternatively, you can offer to give reviewers the product free of charge. The members of the group then leave a positive review for you on Amazon.
Although this strategy is one of the best and can bring in results fast, you might get scammed. There are some people who might take the product you’re giving out for free and disappear without leaving the review as agreed upon.
Amazon review deals websites are popular but they are highly prohibited by Amazon.
The first step to take if you want to use this strategy is registering on the deals websites. This strategy will cost you some money but it works.
Another strategy is building an emailing list. For this to work though, you have to have an independent website. Although it takes a little bit of time, this strategy does work.
What actually happens is that you collect enough emails from your first product.
Afterwards send emails to everyone on your email list convincing them to subscribe in exchange for discounts.
You can twist this method a little bit and host promotional campaigns on social media platforms like Facebook and Instagram and collect emails. However, you may find this method exhausting and overwhelming because it will take time to see the results.
You can get reviews from a program that Amazon has introduced to provide sellers with free reviews.
The program is known as Amazon Vine and it has members selected by Amazon to leave reviews.
One thing you need to know is that reviews left by those Vine members can be either positive or negative.
There are other agencies that offer review services. Most of these agencies ask for the product’s URL and you can use them to purchase the number of reviews you need. This strategy is effective and has low risks for your account.
Amazon did a noble thing by launching a “request a review” feature. The feature allows you to request a review from your customers within 4 to 30 days after the delivery.
The good thing about this feature is you don’t have to worry about violating the review guidelines. The only con with this feature is that you can only use it once.
Anyone can say that this is the easiest method available. Your family and friends will gladly leave that review for you. Right?
Although it sounds easy and great, we highly discourage this method because it violates the Amazon reviews guidelines. According to Amazon’s guidelines, people who are related to you are not supposed to leave reviews.
You might want to try this strategy and it might work for some people but it can be highly risky. Perhaps focus on friends instead.
Amazon API allows you to use third-party tools to send emails.
The automatic emails can help you make good use of every purchase made by the customer. You can easily convince your clients to leave a review.
The process is easy and you can use the third email that is sent after the product is delivered to ask for a review.
This strategy can help you get more reviews and most of them can be positive reviews by virtue of just asking them politely.
You can use email automation tools to assist you in sending emails. The good thing about automation tools is that you’ll receive alerts in case of bad reviews.
Reddit is a platform where people gather depending on their interests. There are many Subreddits on Reddit and you can join one that has Amazon sellers and buyers.
The goal of joining these Subreddits is to attract potential customers. You can talk about your products in these groups and build a good relationship with your prospective buyers.
After that, you can shoot your shot and ask the buyers to leave a review.
This strategy came last because we don’t recommend it. There are platforms where you can purchase reviews from freelancers like Fiverr.
This method worked well in the past. Purchasing reviews from freelancers can work fast but it can be risky because it violates the Amazon reviews guidelines.
Amazon reviews are useful for your business. And, the more reviews you have, the better. Gathering numerous positive reviews has many positive benefits to your company.
At Signalytics, we understand the importance of reviews for your Amazon business.
With our Amazon Product Listing Services, we can help improve your product’s visibility, and by extension, increase the chances of attracting reviews that can help grow revenue.