Amazon is one of the world’s largest online marketplaces for both new and used products. It attracts businesses that are constantly vying for visibility and profit.
In fact, Amazon took in 51.2 percent of U.S. digital sales in 2020. This was an approximate increase of 50% from the previous year.
This means that the retailer continues to attract more merchants, with competition for brand exposure on the platform remaining quite stiff.
The more visible your brand or product on Amazon is, the more likely you are to make sales, grow, and expand your business.
Brand visibility on the platform has now become mandatory for any business seeking to tap into a vast customer base.
The best way to achieve this much-coveted brand exposure is through constant advertisements, marketing, and brand promotions.
Apart from the several marketing channels, Amazon Pay Per Click (PPC) is one of the best advertising strategies that can help you achieve brand visibility in a quicker and more cost-effective way.
Amazon PPC is an advertisement strategy where sellers pay a small fee to Amazon anytime a customer clicks on your product.
With this strategy, you get to pay for the traffic generated by your ads.
With PPC, it’s much easier for you to monitor your expected and actual performance. It also gives you a firm grip on your advertisement budget.
Amazon PPC is an excellent way to achieve positive ROI because you’ll only pay for results.
Apart from that, Amazon PPC offers a chance to boost your sales.
The most beautiful thing about PPC is that it gives you the flexibility to re-strategize. Say you placed an ad, and it didn’t generate the expected amount of traffic, you can go back to the drawing board and place another ad that is likely to yield the results you want without getting out of budget.
Think of PPC as a means of getting instant traffic to your site that you can easily convert to sales.
By achieving brand visibility, you’ll be in a better position to do business or even get many referrals.
Customers are more likely to buy your products or subscribe to your services if you have a sizable group of followers. PPC will give you this kind of leverage over your competitors.
While you can run your own Amazon PPC campaigns, there comes a time when an expert opinion is necessary for running your PPC accounts.
Sure, it’s okay to start on your own when the business is still small and on a shoestring budget.
As the business grows, however, so do its needs. It may be overwhelming to run an effective PPC campaign on your own and still concentrate on other aspects of your business.
It’s important to note that an expert will see your business from the outside. They are more likely to relate with the customers’ pain points and know precisely what they are looking for from your company.
Therefore, outsourcing your Amazon PPC campaigns is an effective way of meeting your customer needs.
Additionally, you procure more of your valuable time when you outsource your PPC campaigns. This time can be used for focusing on critical and essential matters that can truly help you grow your business.
With that said, let’s take a look at some items that will show you it’s time to hire a company to manage your PPC campaign.
The E-commerce business is lucrative, and many people are opening up E-commerce stores making it easy for customers to have several options.
How do you stay relevant in such a rapidly growing market?
An expert will likely re-strategize your PPC campaigns to help you achieve a competitive edge.
As a business owner, you have lots of stuff going on, and you may not give your PPC campaigns the time it needs.
For your pay-per-click ads to generate meaningful results, they must be constantly monitored, altered, and managed.
From keyword research, ad testing, SEO optimization, reducing wastages, and monitoring results, all these require time.
Instead of spending a lot of time on the campaigns, let the experts handle the campaigns as you concentrate on other matters that will help grow the business.
When your portfolio grows too big for you to manage, it’s time to outsource PPC services.
An Amazon PPC expert is capable of handling the different demands of the big portfolios without missing the details.
With customers spending more time online and relying on online content to make purchasing decisions, businesses can leverage this new opportunity to push their products and services to the million net users through PPC.
Amazon, however, is rapidly growing, and competition is quite stiff. Sellers are constantly trying to outshine one another.
This means that as a business, you should intensify your PPC advertisements to give you the much-required leverage.
Below are some of the benefits of using Amazon PPC management services.
Amazon PPC consultants have several years of experience working on different campaigns, making them more flexible and adaptable to different situations.
This means they can improve your campaigns and introduce better strategies that will yield results.
With an expert, it’s easier to identify gaps and correct them in time.
Outsourcing your PPC campaigns saves you time and allows you to concentrate on other areas of your business.
A successful PPC campaign requires time.
A company’s inexperience could lead to wasted time trying to figure out everything. This may eventually yield unexpected results.
On the other hand, an expert may not spend the same amount of time because they already understand the kind of campaign strategies your business model will require based on your current needs.
Running your PPC campaigns will require you to spend roughly 35 hours a week.
The 35 hours include creating content, scheduling social media posts, testing keywords, page optimization, and constant monitoring.
Even so, you can speed this process up by hiring an expert in PPC campaigns.
Furthermore, an expert will not require tons of dollars to deliver good results.
Once you give them your PPC budget, they’ll work around it to ensure that they achieve the targets.
It’s also important to note that an expert will minimize wastage.
Return on your investments means more traffic to your site, more conversions, and ultimately increased sales and profitability.
With an expert managing your PPC campaigns, you can be sure that targets will be met.
With the increased visibility, customers are likely to notice and purchase your products or services.
PPC consultants know how to optimize your ads to help them rank high where clients will easily see them.
The massive traffic to your site will eventually lead to improved sales and profitability.
You may not be in a position to define your PPC campaign’s goals and results clearly.
An expert though will put your business model and clients into consideration before coming up with a proven strategy that’s likely to yield results.
They also have the necessary advertisement assets that will help them run their campaigns seamlessly.
While working with a PPC campaign expert has numerous benefits, there may be times where these agents work against your business’ best interests.
Here are some of the concerns that you should watch out for.
Any PPC management service agency that guarantees that you’ll get, say, $400 for an ad budget of $200 is lying to you.
While they may be good at what they do, they cannot guarantee results with so much certainty.
It is important to note that the success or failure of any campaign depends on many factors, and ads are re-strategized for continuous improvement.
These ad service experts can guarantee that they’ll do their best to ensure that you get the expected results and that your brand receives the kind of exposure it deserves.
A good PPC agency should work with its client’s best interests at heart.
Every client yearns for a good working relationship with their PPC agency. However, it’s unfortunate that some still fall into the trap of agencies that hold on to their website details long after the campaign has ended.
In a bid to have you under control and keep the contact running, they’ll have autonomy of your sites, making it difficult for you to run your business.
The best thing to do is have your team involved in the initial set-up of the accounts. Be way of having them handle everything, as it may be a decision you regret later on.
This happens a lot when you seek reports on the ad campaign’s performance.
Instead of the agency delivering actual results, they’ll regress and talk more about themselves.
They’ll talk about the problems they encountered, the parts of the job that made them shine, and why you are lucky to have them.
If you are paying for results, results are what you should get. Avoid working with agencies that are not open enough to tell you about their secrets for fear that you’ll later use them.
With these third-party red flags, many businesses opt to run their own campaigns.
You, however, can choose your PPC agency wisely and still enjoy working with an expert that helps elevate your business and sets it up for success.
In order to succeed in your advertisements and achieve brand visibility, you need to work with a PPC service provider who understands what the job entails.
Choosing the right agency, therefore, is critical for the success or failure of your campaigns.
Take these tips into consideration to guide you searching for the right PPC management service provider.
Communication is critical in any relationship.
When looking for a PPC agency, ask about how you’ll be receiving reports, how they will integrate your in-house team, and their preferred mode of interactions.
Since this is likely to be a long-term collaboration, you must get the communication aspect right before hitting the road.
While there are no set rules on how reports should be delivered, the important thing is that it should work for you.
Some companies will send reports on a weekly, monthly, or even daily basis. Some also prefer letting their clients follow the campaign process via an app, eliminating physical meetings.
Choose what’s most comfortable and suits you.
A passionate PPC management service provider will be up to date with the latest digital trends. This means that they’ll constantly be training themselves to ensure their skills live up and even exceed industry standards.
When looking for a PPC service provider, ensure you ask for their credentials.
You can check if they have a Facebook blueprint, YouTube ads, and Google ads certifications.
Suppose they’ve also collaborated with other PPC firms to offer specialized advertisement services to clients, you can check out such collaborations to ensure that they hired a qualified agency for the job.
In-depth keyword selection knowledge is paramount to the success of PPC campaigns.
Selecting the appropriate target audience will require the selection of the right keywords. This makes it easier for users to find your products and services online.
Have a look at their website and have a feel of their keyword selections. You can see that from the traffic their landing page generates.
The PPC service provider you’re looking to work with must have a grasp of keyword selection because that’s the only way you’ll achieve results in your ad campaigns.
It’s not enough to put up ads and sit pretty. A good PPC service provider should constantly monitor performance.
If the conversion rates do not hit the target, they need to go back and re-strategize and re-design their ads.
If you are looking for a PPC management service provider, ask them how they track results and how best they ensure that the conversion rates are high.
Product visibility remains the number one factor that’ll enable you to achieve success on Amazon.
As a business looking to double its sales and profitability, invest in a good PPC agency that will run your campaigns well and set you up for the success you envisioned.
At Signalytics, our dedicated team of professionals works hard in ensuring that your business is pushed straight to the spotlight in the most cost and time-effective way possible.
We let you concentrate on running your business as we give your brand the exposure it deserves. Contact us today and let’s work together in achieving the success your brand or business deserves.