Whether you are new at selling on Amazon, or a seasoned pro, you’re likely well aware of how important listing optimization is. It is the first “line of defense” when it comes to winning the sale, and maximizing results seems like the most logical and critical first step.
Optimizing the words on a listing so that Amazon’s search engine indexes and ranks it for important keywords is crucial. However, using benefit-driven language so that you outline in easy-to-understand wording the value of your product is what persuades the buyer to get their credit card.
KEYWORD RESEARCH WITH PFR
Learn why keyword research is important for listing optimization (and a killer strategy for finding the most profitable keywords to target).
One is for visibility, one is for conversions. Both are necessary for success.
Since listing optimization is such an important element, it is understandable why sellers spend so much time, energy and money trying to get keyword research right.
I am no different, and that is why I am excited to share this technique. Here I’ll show you how to use PFR (purchase frequency rank) to do keyword research for SEO and conversions.
In case you missed it, PFR is our latest innovation in the Amazon keyword research space. We essentially took a mountain of past data, some extra smart machine learning algorithms, and a handful of Amazon APIs to make this incredible keyword engine that assigns a rank to keywords based on the frequency at which they lead to a purchase.
Basically, it will show you what keywords are converting into actual sales.
Now, obviously the BIG keywords convert most of the time. However, those are also the ones with the most competition. When building a mid-tail and long-tail strategy, it is wise to allocate valuable SEO real estate to keywords that actually have purchase intent.
Now that the formalities are out of the way, onto the strategy…
Step one -
Begin the process of generating a new PFR report, but don’t search for a keyword. Instead, input an ASIN. This should be your most relevant, successful competitor.
Step two -
Click “Add” and then “Related Items” to populate a list of related products. You can repeat this process of choosing “Related Items” for a different ASIN on the list if the first search did not bring up enough ASINs. Ideally you’ll have at least 300 to work with.
Step three -
Go through your list of products and “Remove” any unrelated items (there may be several). Then proceed to “Get Ranked Keywords.”
Step four -
Gather your keywords. The report will present to you PFR 1 through 50. Most of these will be extremely relevant, revealing niches and subcategories the product is used in, adjectives or other features users look for, and even popular number of units in a pack.
Well, for starters...this data comes directly from your competitors on Amazon. The keywords presented are for the ASINs on the platform that have made and are making sales. What could be more relevant than that?
Between Amazon’s data, our data, and all the insanely complex calculations that occur in between, you are getting the most reliable set of relevant keywords that have real purchase intent as demonstrated by sales of your closest competitors.
Integrate them into your listing copy wherever it makes sense. Start with the most relevant, largest seed keyword (like “garlic press” for example) and then add all the benefit-driven descriptor words you can to create more mid and long tail keywords.
Do this for the title FIRST. Then sprinkle the long tail keywords, with shorter mid tails and even shorter main keywords within them, throughout the bullets and description. Add any more obscure or less seemingly relevant results to your back end search terms.
And this should set you up for maximum success for listing optimization, as your listing copy will be filled with keywords and key phrases that score between one and fifty PFR!
Let purchase frequency rank work for you with a free report.
Click HERE to sign up for your free account.
Click HERE to download the PFR whitepaper.
Click HERE once you have an account to run your report.