As an Amazon seller, you know that keywords are essential for ranking your products and driving traffic to your listings. But what you might not realize is that the way you optimize your keywords can make a big difference in your results. If you’re not using the right keyword optimization systems, you could be missing out on valuable traffic and sales. In this episode, we have Dima Kubrak to unveil the proven secrets on how to level up your keywords optimization systems, rank on Amazon, and improve your chances of success.
Topics Covered in This Episode
- About Dima Kubrak
- Staying up-to-date because Amazon keeps changing
- Amazon is a simple business if you’re doing proper steps
- The foundation and fundamentals of keyword optimization
- Metrics in ranking systems
- Amazon search suggestions & long-tail keywords
- Sellerise Tools and Overview
- Question & Answer
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[00:00:00] Do you want your product seen by more buyers on Amazon, Etsy and other marketplaces? Do you want to get more traffic, make more sales and scale your brand? Welcome to the Signalytics Podcast – Signal Code Unlocked, where we discuss what signals are needed to send to your customers, to the algorithms, to the ad platforms in order to get your product seen, converting and profiting fast. With your host, former top 50 seller on all of Amazon the Professor Howard Thai, this is the Signalytics Podcast – Signal Code Unlocked.
[00:00:38] Okay. Hey, welcome everybody to our podcast. We have here today, our guest is Dima. Dima, why don’t you tell us about yourself? Hey guys, thank you so much for having me at your podcast. I said we’re doing podcast, we’re doing live, correct. So people can see us. It’s not only the audio representation. So generally speaking today, maybe we’re gonna jump also on some screen sharing and I walk you through some like cool ideas that I guys prepare for you, but if not, we’re just gonna.
[00:01:08] A lot of cool time together. My name is Dima Kubrak. I’m a founder of the company Sellerise, and also I have my Amazon brands. I have rep centers for Amazon sellers, which is a warehouses to help sellers, to process their goods. We do many, many different businesses here in Orlando Florida. I am based here in USA.
[00:01:27] With the team about 80 people. So guys, everything today I’m gonna share with you is, comes from personal experience, not just kind of an information that they build up for, for the talk. So every day I’m grind on this information, and then we have different improvements to share. So if you will find something interesting in my information, or you will find something that can be improved, please be comfortable to contact me directly by Facebook or maybe follow up me on Instagram.
[00:01:54] And I will be happy to help you and answer all your questions. Awesome. So maybe we can just dive right into it. Dima’s known for his fast cars and awesome Amazon experience or knowledge. So let’s get into it. Yeah, absolutely. Guys. I, I would love to now. So we, we’re gonna start first with the cars or we’re gonna start with the Amazon business.
[00:02:19] I hope. Okay. I hope everybody had a very amazing prime day and, and you got, you can get, buy a few, few, few toys for yourself. Some people would, can buy like Ferrari some people just maybe a day at the beginning of their journey and all like, so anyway, I remember like we started on Amazon, me and my wife together.
[00:02:39] I was like 10 plus something years ago. And I remember my first withdrawal from Amazon. I remember this, it was $12,000 that was withdrawn it from Amazon to my bank account. And I told to my wife, listen, let’s go to the bank, withdraw this money in the cash. And I remember we did that. We took this money, we put this on a, on a bed, you know, like, and took a picture.
[00:03:01] And it was like, we was so happy. I remember this first sales coming. It was interesting journey. And, uh, you know, like Amazon changed since then, like a lot. And actually Amazon keep changing all the time. Would you agree with me? Yep. Yep. Yeah. We, every year there’s something new. Yeah. Yeah. Like I, I remember all these people who were starting together with me.
[00:03:23] I remember I, I went to the first event that was hosted by one of the famous companies on Amazon who paid like $12,000. And I remember the first, the main two topics was discussing. Topic number one was how to ship products from China directly to the Amazon and the person who was sharing this information was like a genius.
[00:03:44] You’re like, are you serious? You can take a container from China straight to the Amazon warehouse. And it’s possible because before it was like, you know, like maybe for you now, because you already like deep into the Amazon business and you know, it’s like, it’s simple. No, you just, you contact any factory and any factory can deliver straight to Amazon.
[00:04:02] They know how to print FBA labels and all kinds of stuff. And yeah, and back in the days, there was no people who you can hire, who can help you with the navigation. So with the Amazon, I remember you go into like services like upwork or onlinejobs.ph, and try to find people who specialized in Amazon.
[00:04:22] There was zero people nowadays open YouTube, just type Amazon. And you’re gonna be lost in the amount of information that people trying to provide. You educate you, but guys. Be very careful with information that you absorb in okay. Try to find trusted sources. And at least if you’re watching some videos that are already like six months, one year or even two years old, sometimes make sure this information
[00:04:49] Is up to date because Amazon changed a lot since the last year or two or even three years. I even, I even see sometimes people watch some videos, how to acquire reviews on Amazon, by giving away products everywhere on the Facebook groups and they’re like, where did you learn it? There’s some guy told me about this on, on, on the YouTube.
[00:05:09] It’s, Are you serious? You know, like just like, look, there’s so plenty of sources nowadays from free sources on like a Facebook groups where people live the, the actual sellers that you can go, you type your questions and people will answer you. If, if group is not that active, sometimes even admin, they, they are professional sellers.
[00:05:29] Sometimes they can, they can help you as well. So, or podcasts like these guys, you, you join. That’s a, that’s a great way for education in time. You know, I. The the current knowledge. So, and today as well, I wanna show you some, some information that’s been updated recently. Like for example, I was my main topics for today was keyword optimization.
[00:05:53] And, for so long, people was using some specific frame of keyword research. And this frame was like a, like a SOP, like a manual, nobody even ever been questioning this type of research. I even remember when I was building my first keyword research 10 years ago, and then I helping and I was, I remember I was helping this guy in my company.
[00:06:16] educated him how to do properly PPC. And then he wrote a book about PPC. Based on this knowledge, we was completely doing different frame of work, but now technology is changing. You have access to the better data. You have access to the better tools. You have this ability guys, to dive deeper into the analytics and like company Signalytics and other guys, they can help you to expand your knowledge in this
[00:06:46] Complex world. I can tell you, Amazon is a simple business. If you’re doing proper steps, , it’s like you have to have these fundamentals that you follow. And then everything gets, everything will get to the place I have. I have this one of my favorite guys here, he’s saying like, to build a product that making $100,000 per month, you have to do a lot of things right.
[00:07:14] like sourcing packaging the way, how you do marketing, branding, everything. But if you wanna do product that do $10,000 a month, you just need to avoid simple mistakes. And today, today we’re gonna, and that’s why I’m saying to you guys nowadays, there’s so many services and, and service providers that can help you to speed up your knowledge in, in this business.
[00:07:41] You don’t need to learn right now, every single department and be knowledgeable and everywhere on Amazon, you know, like there’s so many people who will help you to, to rank, to optimize, to write a copy. But beside of that, there’s a lot of cool tools guys that you can use yourselves, if you, if you really want to invest your, invest your time in, into optimizing and making more money on, on Amazon.
[00:08:03] So just, just generally speaking about, like, for example, I remember your amazing presentation about TikTok. Remember? Oh yeah. Back in, in Vegas in October or something. Absolutely. Look at that. I have no idea. TikTok can be so interesting. And celebrative as a, as a traffic source, like nowadays everybody like, Hey, TikTok, TikTok, and people already found ways to skin a cat a right way.
[00:08:29] Correct? Yeah. So this is something that you have to guys be up to date. And I know a lot of sellers who works on Amazon, they launched products, five, seven years ago. and they, they just used this as a revenue stream, profit, like ATM machine. They’re not optimized and they just stay in there. But guys, you have to understand one thing, your market share may shrink because
[00:08:55] The competition is coming. The people getting more knowledgeable, they’re getting access to the better tools. They’re getting access to the better processes. And for you as a business owner, either you just starting or you already, uh, doing some good sales on Amazon, you always have to be up to date. You always have to optimize.
[00:09:15] So by saying a lot of this information today, we’re gonna dive to one topic which will call keyboard optimization systems. And today I, I gonna just give you a fundamental things to, to change the way guys, how you was doing keyword research. It doesn’t mean you have to completely switch. I will give you a completely different angle of view, how you can start over again and make a better systems.
[00:09:44] You know, automate use this as an addition to what you already have, like a, something like a, like a benefit for your company and either do it yourself, implement with your team. Or maybe just, if you use some service providers to help you to rank products on Amazon, just give them as a base as well. So, Keyword that’s that’s the topic was very popular for so many years and ranking because we know the only way for us to be visible for, for sellers it’s for them or for buyers it’s for them to be able to find you on Amazon.
[00:10:21] So you want to be on a, on a first page, preferably on the top of the page, and there’s so many ways of you to be visible for them based on a, a keyboard. Because now Amazon enrolled like few years ago, very heavily invested in a PPC, which is pay per click and other strategies. So, and also they start to reduce organic positions on, on the first page.
[00:10:43] They start some organic positions on the first page start to be paid. It’s not, it’s not news for you, but I, I wanna, I wanna just give you fundamental things guys, to understand. So the, the reason why I was built and improving my keyword system because I came with experience of 10 years of Keyword optimization.
[00:11:04] And 10 years ago, I remember when I was building my first bot to rank keywords on Amazon. Not, not me. I I’m saying some other company. I knew they was building some bots, you know? So this bot eventually stopped working because Amazon, algorithm on Amazon become more efficient and Nowadays just simple clicks, add to carts, wishlist.
[00:11:27] I don’t wanna scare brand new people. Like what, what people used to do to, to navigate searches on, on Amazon to, to benefit their company. But nowadays guys, you need to understand the only way for you to make money without paying extras. It’s to be in the top of organic positions. It’s it’s of course it sounds simple, you know, like, but some people they missing this, you know, like of course a lot of people move to PPC services and PPC services.
[00:11:55] Absolutely fantastic. If you know what you’re doing, but at the same time, sometimes when you set up PPC campaigns, you, you go to the, you go to the keyword list and you base your search based on a, a search volume, but the search volume guys, it’s a great, it’s a great number, you know, like it’s, it’s you, you, you have to consider this, this metric, but at the same time, the search volume will show you only, kind of market availability.
[00:12:21] Gimme just a quick second on your. My, my ring is someone came yeah. Someone brought me a million dollar, you know so I have to open the door. Yeah. Let me, let me just express this, you know, Dima, Dima’s, super smart. The first time I met Dima was in one of our first elite seller masterminds in, in Vegas. We we’re in a small mansion whenever Dima talks in that room, everyone listened and the.
[00:12:53] The foundation of keyword optimization. People are always neglecting this, right? Like people forget the foundation and they just want go head straight to PPC, or they want to head straight into trying to rank, even though the foundation isn’t there. So I just wanna stress, you know, how much, how much knowledge Dima can, can really share on this.
[00:13:18] Yeah, guys, the thing is like, I, I will try to simplify what I’m saying. That’s why maybe some, some things that I’m gonna say sounds very obvious, but these obvious things sometimes being missed by sellers when they build in a system. So because systems, they have to build on a very strong foundations, fundamentals.
[00:13:39] So these fundamentals, they have to be proven and, and since Amazon algorithm is changing, you always have to align with these changes. If you are not and using all technologies, then you would be, you would be probably either lose potential profits or your competition eventually will cut some part of the market that you just gonna lose, you know, and eventually your products and your ranking may slightly go down.
[00:14:05] And also, I, I developed some, some analytic tools in our company called seller. Don’t don’t guys think that I’m just trying to pitch you my software, which I am . But at the same time, guys, you have to understand there’s no tools available on, on a market that will help you. Same amount of data. So maybe there’s some other tools that are great for, for your Amazon business, but it’s like, Fork and knife, you cannot eat a good steak without fork and knife, you know?
[00:14:37] Yes, you can chew. You can bite it, but if you want a proper, nice dinner and a meal and a satisfaction for yourself, you need to have this piece of metrics that I’m gonna give you today. And you have to plug this in, in your business. And also on this call, guys, I’m gonna give you at 30 days free trial, so you can play, you can try, you can optimize.
[00:14:59] And if you feel it’s worth it for your business and it gives you results. Then you can just keep, continue using it. And if not, you are always able to, to cancel without any payments. So going back to the, to the keyword research and optimization, the one of the biggest parts, when, when we optimize keywords, we based our, our research on, on the search volume.
[00:15:18] And sometimes I know like, people they do, like they filter out towards that. They do have like 250, 500 searches per month, which is when I will show. What was my point of view when I was optimizing, my always was question is, are these keywords really worse to rank. Are these keywords are really bringing the money. Because let’s say if I spend, if I spend money, oh, I will give you, like, I will give you a simple explanation because right now, if I will go too much into the details and percentages and, and, and sales, then you, you may get lost in information, but to simply understand
[00:15:57] Imagine you want to launch a product on Amazon and imagine there’s almost no traffic on Amazon for this product. Would you launch this product? Would you spend money on developing this product, bringing this to Amazon investing money in marketing? Would you do this? Absolutely not because you would not be able to, to make money back.
[00:16:19] So the business it’s, it’s a real business. We’re working on one term it’s called ROI, return on investment. If you invest in money in boosting ranking for some specific keyword, you have to consider a ROI return on investment, how much you invest to boost this keyword through PPC, giveaways, whatever guys you do.
[00:16:41] You know, there’s plenty of strategies. I. I’m not saying every strategy is a, is a white hat and a QS compliant in, in terms of ranking. But when you’re trying to consider what you’re trying to rank first, you need to consider what product you’re gonna take. The second part you’re gonna consider what type of.
[00:17:01] Keywords you’re gonna rank, because keywords, they are different, you know. Some keywords, they so broad. Yes. They have traffic, they have search volume, but they have zero, they have very little conversion or close to nothing. Like let’s say eight to 10% conversion. Yes. They big, they huge. But for you as a product, it would be so difficult to, to stick to the top because if someone types, I will give example today on a product like a bicycle.
[00:17:29] There’s a, there’s plenty of different bicycle seats on the market sport sport, bike seat, wide bike seat, woman bike seat, bike seats for men cooling technologies, LED included. There’s so many ways of people if someone types bike seats, sometimes they don’t even know what type of product they’re gonna buy.
[00:17:47] And if you will do research and you will base searches on a, on, on a simple metric like that you would may lose a lot of money because you’re trying to rank for this product. Also, our metrics will show you guys exactly how many sales you’re gonna do per specific keyboard and what conversion would be on the top.
[00:18:08] So for you, I, I will show you also for you. What, what type of conversion per keyword we’re always looking for? We’re also gonna show you some, some cool metrics. If you try to rank for keyword and it makes sense for you. If you try to rank for the keyword, but your mind, your ranking power, or your ability to stay on the top is not that great.
[00:18:33] And you’ve been slightly go down from position from the top positions, which is like one, two or three, which is like usually the main sales that come into the organic sales. Yeah. I’m gonna show also additional metric that will determine if you would be able to make sales still from these keywords, because imagine this part
[00:18:55] You take some keyword. You’re like, okay, I’m gonna rank for this keyword. Let’s say you take a keyword bicycle seat for woman, you know, and your, your, your product is highly relevant to this keyword. You start to rank this keyword and then somehow you didn’t be able to stick to the top three positions.
[00:19:12] Which is I’m gonna, I can also show you like how many, exactly sales you need to do through let’s say PPC top of the search, to be on the top one, top two or top three. But at the same time, you didn’t, you didn’t rank, but you can see that market availability gives you option to make extra 40% of top sales of this keyword on the balance positions, which means you still would be able to make your money back, that you invested in a ranking process.
[00:19:41] Do you understand what I’m trying to say? Or it’s too complex? maybe you can break it down a little bit more. What’s the difference between yours, your, your figure that you need to rank compared to like what other people are looking at normally through helium 10 CPR? Yeah. It’s very simple to, to explain.
[00:20:01] So for, for the metrics that we use in, in, in our system, in our ranking, we mainly use a relevancy score, which means how relevant your product to the, uh, to the, to the keyboard that you’re trying to rank. The second part, it’s how many cells the keyword potentially can do per day. So this is, we will determine how many, how much ranking power we need to use to boost our product to the top.
[00:20:26] So let’s say if product doing 20 sales per day. We have to understand that we have to invest enough money into the PPC campaign or whatever campaign we’re doing for the ranking to stay right there. Not like at, at the top 20 and, and a third part also that we consider it’s conversion per this keyword.
[00:20:46] So let’s say I’m gonna show, like, let’s say keyword bike seat has only 11 conversion at the top. While bicycle seat for women may have a conversion of 27%, which means if you rank to the top for this keyword, you potentially will stay at the top because you, your product is highly relevant. Keyword has a high conversion at the top and
[00:21:09] It has enough traffic for you. And if somehow you wasn’t ranked for this keyword, you can see it’s called, we call this market availability. And if you slightly will go down from position one to and three to the, let’s say 4, 5, 6, 8, you still have ability to make sales. You’re not gonna make 20 per day, let’s say, but you’re gonna make 2, 3, 5.
[00:21:30] You still adding this extra sales and you’re building this Sales profile for your product. Is that simpler? You know, I, yeah, yeah, yeah. So what you’re looking at is I want to not to simplify things, but just the keywords that you have high conversion rate from, right? Yeah. Or, okay. Yeah. Look, first of all, first of all, what I look you would be, you would be surprised how many garbage keywords you can use in your PPC campaigns to waste your money.
[00:22:04] That’s part number one, you know, part number two, you would be surprised how many keywords people use in their let’s say PPC campaigns that will never be able to stick at the top because products so broad, it looks, it looks good. You know, like, because search volumes showing a great number, you know, but at the same time, you understand the conversion is so low that
[00:22:30] Staying there. It’s only, if you like a big brand has so much traffic and you only stay at the top because you, you, you you’re boosting so much, let’s say on PPC on something. But not everybody would, would be able to, to stay there. Yeah. Also, also look, another part, sorry, sorry. Another part that we’re looking at, we’re looking at.
[00:22:53] Sales, what keywords bring in sales to your competition products. And we structure them by relevancy to our product, and we strategically take this specific keywords and we know exactly what we need to have like a laser, like a maniac focus on the keywords, everything else, we stay, stay aside. We, we know we’re not gonna make sales from other keywords.
[00:23:20] Only these keywords matters. And if we not able to, to rank them easier, we need to understand, okay. What would be our strategy to slightly go up? Hmm. Okay. Yeah. I think like, for example, A lot of times people will search like bike seat, right? Yeah. And then they find bike seat, but that’s usually not the first search or the, the final search that will convert because that’s what they look for first in order to do their research, then they type in bike seat for women.
[00:23:56] And then that, those are the ones that convert. So exactly. Because there is, there is a search keywords and there is a buy keywords, there is defined search, you know, and then there are suggestions also on Amazon that also a part of the system. So if you’re gonna type on Amazon matcha, the Amazon will give you suggestion, matcha green tea powder, which is huge.
[00:24:20] Huge keyword and, and no, nobody types matcha green tea powder, but people so comfortable to use suggestion that Amazon gives them. So this way they’re going faster through this process. So even if people call this a long tail keyboard, this keyword are really like, you cannot consider like completely long tail because this keyword is a exact search, you know?
[00:24:43] So they not, because majority of the people, they who. Who use term a long tail keyboards. They, they consider in a building up keyword, like for example, someone type bike seat, and they think, and then people go and they type bike seat for women. People don’t do this, you know, like say they type bike seat, and they see suggestion, bike seat for women.
[00:25:02] And if it’s relevant to them, they click on this, you know? So. Very rarely people, people use. It’s only like if they just do complete new research, but majority of the people who comes to Amazon, they potentially know what they want because Amazon is not a research platform. It’s a buying platform. People come in for the checkout and checkout made so simplified.
[00:25:23] So people buying quickly know. I, I don’t know, like if the there’s any statistics on how long people spend on the pages to, to do a checkout, but I’m sure it’s way faster than majority of the websites. Yeah. I would assume Amazon has dialed that in to make it so it’s like you’re in and out within like less than a minute.
[00:25:44] Yeah. Yeah. Like I know myself, you know, like if I need to buy some, let’s say I need like to buy a safe or I need to buy a tripod the camera, you know, like I just go sometimes I use branded keywords to, to find and, and all right. So what. Well, okay. So now that we have the theory, how do we do it? how do we get into it?
[00:26:06] I’ve built, I’ve built four, four different tools. Two of them is absolutely unique and each of them has about four extra tools inside each of them, you know, which is on average, about eight different tools and data points. Guys you’re gonna use. And both of them build one, one of the tools built on based on keywords that you want to search.
[00:26:28] And, and second one based on ASINs, which means we reconstruct the ASIN and we see what ASINs was made of which means not made of, but what keywords bring in sales to this ASIN? Or we also show you the history. Let’s say, I, let me show the screen. You know, that would be much. Yeah, share screen. All right. Do you see my screen?
[00:26:53] Well? Yep. Yep. Yeah. Awesome. So if we go to, sellerise, you, you go to the right here. We have about 17 to 20 different tools for you guys, but we’re gonna talk today about keyword. So we have two tools it’s called keyword hunter and keyword re-ranker. So since we are on a kind of a webinar. I know where I cannot show you like exact like systems, how we do research, but I’m gonna give you like a tip of the iceberg and then you’re gonna just learn it more because we have a, we have a SOPs and, and videos how to do proper research.
[00:27:27] So let’s say I type, bike seat. Which is like, as my considerations. It’s, let’s say you don’t know what type of keywords, what type of keyword? A main keyword, but usually if you know the, the product, let’s say it’s a, a web camera or it’s a coffee cup. You, you can, you can choose any keyword. So when I click search, what.
[00:27:50] What system do system goes into the, our database and it’s scraping every single person who ever sold through this keyword, which means we’re finding ASINs that was performing for this search term. Then we take every single ASIN and the look what other keywords was making sales to this ASINs. We take this list of these keywords and we make the relevancy score because usually it becomes around because we take every single keyword on these ASINs and also reconstruct them.
[00:28:23] So as we can see in the search term of bike seat, only 121 keywords are actually making sales. So this is the simple way to, to complete keyword search for a product. But right here, if, if you can, if you go to the, to the bottom, you can see that bike seat is a, a top keyboard bicycle seat has a second by, by, by the volume.
[00:28:48] So this is search rank. I will show it’s like a BSR for the ASIN, but it’s a BSR for, keyword for the keyword. So we also can see this keyword bike seat has a 17,000 clicks and, and it has only 11% conversion. That’s why I was saying you have to be very highly relevant to this keyword. If I would, if I would try to rank keywords, maybe I would not go to the keyword, like a dot right away, because too broad of the request will leave you without money.
[00:29:20] really quickly. So. And I would probably go to something like a, a bike seat for man. If I have a bike seat for man, I can see there’s they have a 17% conversion, but if I go bicycle seat for comfort, man, it has a 20% conversion or woman’s bike seat have 23% conversion. As you can see from, from, from this page.
[00:29:43] So also from, from this list, I can see exactly what’s the other sales availability, which has helped me to determine that 60% out of the, 60% out of the top three positions, it sales after that, you know, which means, and we’re talking only about organic sales. So this is the organic cells. We’re not considering PPC, which is a paid paid search
[00:30:10] We’re talking only about organic here. And also we can see that this keyword has seasonality, you know? All right. So, and this from here, guys, we can go to related products and we can see who is the top performance, performance in this category. And if I will click on this guys, let’s say bike seat. I can see this guy performing and has the, the best sales on the market right now.
[00:30:38] But I can also see what keyword he is using to make sales. Like, let’s see the, the system will analyze right now. So that, that page earlier, while we wait for this, that page earlier, it was only organic search. Not, not. Oh, okay. Awesome. Yeah. So you can also like type on any, on any keyword and it’ll show like the, the semantic core for any of these keywords.
[00:31:06] I just give this as an example, you know, so, but if it will go to ASINs search, which call keyword three rank, which is go can access directly from here, or you can click on, on this page, unrelated products. And you can see right now that in re ranker, we see that for this product, he used to have 148 keywords that he used to make sales from.
[00:31:29] And now he’s in top for only to 24. He used to be for 148, you know, so this guy still has an opportunity to, to grow his sales bigger. And this data based on 485 days. And if you will go here down, you can click and see which keywords at the top right now. So he’s number one for bicycle seat you see in the top, it’s also gonna show you like his statistics right here.
[00:31:57] Let me see. So this guy’s making a 200. 2,270 sales from this keyboard only, you know, like if, if I will open, it will show exactly how many days, how many days in top three in top one, top two or top three, this guys was placing. So sometimes you can see right here, the metric, let’s say if the guy lost the positions, we will show the, let’s say this guy was last appear on the top positions on.
[00:32:25] July 21st, but we can see this guy was, this product was mountain bikes. It was on July 28th. So maybe the guy lost top three positions, but we see this guy was doing 67 sales, you know, and, and if he was for long enough on the top three positions, I would be very comfortable to rank this again, because this was making sales for these guys.
[00:32:49] So in, in this dashboard, we still continue working to improve how to look at this, but sometimes I just download report right here and you will see the the Excel spreadsheet, where you would be able to, to do filters. You can still have filters here, but if you have a lot of data, like for example, here, it’s 148 keywords.
[00:33:12] Yeah. And sometimes you see products that has 500 or 600 keywords then for you, it would be much easier to, to work from the Excel and see details there or maybe do some customization. Also guys, once you will try this process. You, I would be happy if you would contact me back and tell me what type of view or filters or improvements you would like to do to make, to make it much easier to, to work with.
[00:33:39] Yeah. Yeah. So for example, everyone uses helium 10, right? It’s just the standard tool everyone uses now. And, and this is what normally people use for their keyword research, but this tells you historical data on historical, on ASINs. So I just want to express, you know, how, how detailed and how fine that you can actually go into your keyword research without, because when you do like a reverse as, and lookup, I, I don’t, I forgot what it’s called now, but reverse as, and lookup, you just get the ACE, the keyword.
[00:34:17] And that’s it. You don’t know anything about the history, the seasonality. So this is great. You know, what, what, the biggest thing that you have to consider when you’re doing keyword research. When you do the keyword research, you don’t need 20,000 keywords or 10,000 keywords or 6,000 keywords in your, in your file.
[00:34:36] You need only key words that make sense for you to rank and to make money from all other key words. Hundreds and hundreds of keywords, you don’t even need them. It’s when, when you using hunter, let’s say, and you type in a keyword and you gauge in 121 keyword of semantic, or that’s what you need to focus on.
[00:35:02] That’s if you will focus only on this amount of keywords, you gonna make money. If you will start to diversify your focus for everything else, you may potentially just lose money. And there is no reason for you to rank for more wars, the only way for you to, to expand and make a bigger list. It’s because bike seat, it’s a very broad request, which means.
[00:35:29] Bike seat. Let’s say I sell bike seat with the light. Since keyword hunter works based on a relevancy, we need to make sure that at least three, three products are making good sales from this keyword. Then sometimes. We, we can remove or reduce amount of keywords based on relevancy and exact request.
[00:35:52] That’s why when you go into related products, you can check which, which products are doing the majority of the sales. And let’s say if I have a guy with the L E D, like I showed you before, like this, you see. This guy has a, a, has a, no, this guy has a Stripe, you know, which is not a, an LED. It’s, it’s a, it’s just a fake red, red Stripe, but probably some, some customer getting confused and they may buy this product thinking it’s a light.
[00:36:18] Once they will get this, they may, may be not be very satisfied, you know? But anyway, I hope that he, he explained this very well in a, in. I hope he’s explained this very well in his, in his listing. So it helps him to, to stay relevant. But at the same time, if you have some, some, I’m sorry, if you have someone who sell products with the, with the L E D light, let’s say, we’re gonna try to see this guy Giddy up.
[00:36:45] Yeah. You see this guy has a L E D light. So for this guy, probably I would try to run the re rank Tool and see what keywords he using and what keywords bringing sales to him. So this way I’m gonna take reports from this guy combining with my keyword hunter report, remove duplicates, and then I will have a more relevant keywords, data of keywords that are making sales for more defined search for, for the guy like.
[00:37:17] Because that guy has 298 keywords while hunter shown 121 Keyword as a semantic core for this niche. Do you understand what I’m, what I’m saying? Because the guy has a, has extra layer of, of value in the product. And if you have this value in the product, try to find someone who are more relevant to you and use him as a, as a base for the research.
[00:37:42] So, yeah. For the brand new sellers guys, this tool is so important to, to quickly find strategic focus for those who are experienced sellers and already have products for you guys is the best way to use this reports to define what exactly bringing your money. And what to focus on because I can tell you this way, guys, if you sometimes are at the top three for some keyword and the keyword, having a great conversion and great amount of clicks and sales PPC will, will perform for it differently.
[00:38:19] Then for guys who stay on page number two or number three, and if you can see this keywords performance so well for you, I would probably try to Boost and increase more traffic to these keywords, just to try to cover more market share and just be, be kind of dominant ASIN, on a niche. So working with these reports, because look right now, we’re doing like a quick overview of what you can do.
[00:38:44] So of course, some information may sounds confused or not, not full for you because like, I’m just quickly like, Hey, click here, click there. But, but the analytics, like as a, after you will, after you will start to run reports and analyze your keywords, you will see like, I cannot tell you like specific ASINs.
[00:39:06] But sometimes we run some reports and we discover some, some keywords that people like not using, but they have traffic and they have great conversion. And we just switching the focus and some products weekly can increase sales. But let’s say like 30% in almost no time. So what I’m usually doing, I, I, I try to rewrite my title based on this research.
[00:39:33] And I try to put the most relevant keywords with the most amount of conversion to the, to the first 50% of my title. The second 50% of my title, I usually fill up with the keyword. That I just basically missing from kind of added value to my product and, and that’s basically it, you know, so I know there’s sometimes when you do use other tools, you can get a huge list of keywords, but guys, you need to ask yourself only one question.
[00:40:05] does this huge list of keywords really matter. That’s the biggest part that you need to answer for yourself. And once you realize. Look, I I’m coming. I’m I’m tell, I’m speaking about experience. I, I, I test every tool, you know, like, because I have a Amazon business and I also have a, uh, this, this tool I always test, I always compare and I always keep finding myself, let me stop sharing.
[00:40:32] And I always, uh, finding myself that a lot of information that people try to give you is not working. You know, it’s simply information to entertain. But when we’re talking about a business, you have to have a Bulletproof system, a focus, like for example, we have a, some line of the products that we sell for kids, you know, and these type of products, they, they have a specific request.
[00:41:01] They have like a gift for girls gift for boys gift for, and it’s such a broad request trying to stay on the top for these products will be so. So my, my main question always would be, would you launch products like that, or you would like to better launch products that have a specific request and you know, where you wanna dominate.
[00:41:20] So because you can find yourself struggling with the ranking and keeping profits coming and business growing because you at the beginning set [00:41:30] up the wrong way of of building your, like a traffic source, traffic core, you know, like this semantic core. So that’s why, like, I, I have, sometimes people come into my warehouse, my, my, my clients, and I sit with them and I show them how to analyze their products.
[00:41:48] And they always like surprised what actual keywords making. And what other keywords people try to rank for, but it doesn’t make any sense, you know? So they just, they just there, because Amazon give the placements, you know, so yeah, maybe for some of us who are not as. Technical. What does semantic core mean?
[00:42:13] Semantic core. Yeah. Yeah. Semantic core. It’s, it’s a list of keywords, you know? Okay. It’s a list of data, you know, like of the keywords that build a base, you know, a base for you, a core of, of everything that makes sense in terms of traffic and conversion. So I can. Right now it’ll be difficult to, to show you because two days ago we removed all the keywords that doesn’t make any sense.
[00:42:41] We used to provide them as well, but to remove the confusion, let’s say your semantic core for your ASIN is only keywords that will make sense to rank and make money off. Everything that stays outside. Just like a keywords without traffic, like long tail keywords, some unrelated keywords. It’s like, okay, let me give you an example.
[00:43:02] Let’s say you try to, to rank a bike bicycle seat, the bike seat stays within your semantic core, but green tea it’s outside of semantic core so, because it’s not relevant. Yeah. And it’s not, you will never convert for this keyword. That’s so it’s, it’s it’s technical explanation of semantic core yeah. I mean, just, just to sum it up, it’s like your list of most relevant keywords that.
[00:43:38] Like sometimes it’s closely related, but maybe it’s, it’s outside of your semantic core because it’s not making you money, right. Or it’s not exactly. Sometimes guys, you would be surprised you let’s say you, you go to dot com. You go to the re ranker, you plug your ASIN. See, you have a limited amount of keywords and maybe sometimes you go and, and run reports for a competition.
[00:44:03] Uh doesn’t matter. And sometimes you see keywords, like let’s say for women, you know, like extension for women or something. So this, these keywords, you would see they, they make money, they bring sales and this information sometimes will help you to determine what type of products. Make next or how to improve your product to be more relevant to the market.
[00:44:25] Because I, I have, I have a guy who came to, to, to, to my warehouse who was doing his product analytics and we was clearly see that his products, his niche. I very woman driven, but he was telling me, I want to make a product for everybody for, for, for man, for woman. I say like, look, but you clearly see that the next product you have to launch in a pink color with a specific design and a, and you will make so much more money than you.
[00:44:56] Now you’re trying to, uh, to make this product get closer to your competition, you will never win because the guy. Ha has a more centric, more focused approach of, of taking, taking the, the market share, you know? Yeah. Yeah. That’s good. That’s. Yeah. So what do you need guys to do at simple, a simple thing.
[00:45:18] Think number one, you go to, uh, you go to re ranker two, you run report for your ASIN. From that you would see also all the guys who, who are the top sellers in, in, in a category for you, you would see the main keywords that make in sell. Even those keywords that not in the top, you always can choose something lower, but you, you want to make sure you are choosing keywords that has a.
[00:45:42] High conversion at the top. So if you rank, you stay there, that’s, that’s the main goal for you. If you’re choosing keyboard that has a conversion less than 15, 11%, you have to, you have to accept that you may not stay there and the money you spend on the ranking would, would not be worth it. yeah, unfortunately.
[00:46:03] Yeah. I mean, a lot of times, especially nowadays Amazon in order to succeed. You need to use your money wisely or else you burn through cash really quickly. So, yeah, I think focusing on the right keyword is like the, the, the way to rank basically. yeah. Like, look, I, I can tell this way I, I run reports [00:46:30] for, from other companies and let’s say I get a list of keywords and then I say, But how I’m gonna determine which keyword I have to go after, based on a, on a basic or based on a market availability or market density or market search volume.
[00:46:47] It’s important just to see if the keyword is, is big enough, you know, like, oh, the market is big enough, but eventually you have to, you have to be more specific. You have to break down. Your strategy to be, to be very organized because some, some, some ASINs they’re, they have some companies, they, they burn in so much cash on PPC or ranking campaigns, or maybe they have some blackhead strategies that you would never be able to outran, specifically for this keywords, that are so broad trying to, to fight against these guys would be so complex.
[00:47:26] Yeah. So a lot of the, a lot of, so we hire a lot of PPC people, right? Like we, I interview a lot and a lot of the, the questions I say, Hey, what type of keywords would you choose to rank? And you don’t know how many times I hear, oh, the most relevant, the highest search volume keywords. And it’s like, oh, Listen, I Baldwin, I, you know how look.
[00:47:53] Okay. So this is what we do. We have our internal team. We also have a use one of the, uh, service providers, companies. And we also, sometimes we use companies to test, you know, like we just want them to test campaigns. So maybe they have some new approach wherever. And just last week. We got the guys who put them on a, a PPC campaign.
[00:48:11] And I see in three days he burned $700 on keywords that will never, ever will make us money back, you know? And they’re like, come on, you know, like again, this mistake, you know, like, so just, so look guys, let me explain you something. I’m not coming. I’m not, I didn’t come here on a webinar as like, like a guru or the most knowledgeable guy, you know, in the room.
[00:48:32] I’m not, you know, I’m doing same mistakes as you on a daily basis. Yes, I have. I have access. I build a tool, you know, I have access to data, but for you, the main part is the execution. Execution is the key. You know, even if, even if I have data, sometimes I still doing mistakes or my team doing mistakes, or we hired the service.
[00:48:54] We gave them information to follow. They didn’t follow, they burn, the money. Of course we don’t pay them fees, but nobody wants to go through this process because money is still burned. And, and the actions that you guys doing today will define you tomorrow, you know, like the, the tomorrow or the, of profits of your as, and so it’s so important for you to stay organized, to make sure you really focus like a maniac, you know, like on, on optimization.
[00:49:19] And don’t let a lot of people did set up PPC campaigns, then just let them run, you know, like, so. Count your metrics, count your money, count your inventory, make sure your, your finances is organized. You know, like make sure you understand where you invest in money. This will help you to, to make more and more money eventually.
[00:49:35] Or you would have to discontinue your products. bald. Yeah. Sorry. Yeah. Yeah. I see you. You got frozen a bit, you know yeah. My internet, I had to switch to my backup internet. Yeah. So. Yeah. Great. All right guys. Cool. You wanna say something? Yeah. Well, do we have time? Well, I don’t, I don’t think we have any questions right now.
[00:50:00] Zeeshan. Do, did you have any questions? No. Can you hear me clearly? Yes. I would like to add something. Yeah. Okay, perfect. So thank you, Dima. That’s. That was a wonderful information because we have a Pakistan community here and they have launched like low price products and they are struggling to rank those products and make some money.
[00:50:22] So these, this, the, the information you have just shared is a big win for them. Like off they, they can just use the tools And they can, they get the keywords for their competitors, which are, which making money for their competitors. And they can rank on those keywords and they work on those keywords to, to, to get the sales going on.
[00:50:46] So that is going to be a big help. And I highly recommend whoever is watching use the, the steps, that Dima just said, and try that tool. And I personally going to try that. So, thank you so much for the wonderful information. Yep. I think we have one question. Is your, what marketplace is your keyword research for?
[00:51:08] Is it for all marketplaces or is, or US only? No, it’s all it’s currently. It’s USA only. There, there Sellerise works only for USA, Canada, and Mexico right now. So that’s, that’s what you are gonna get data for. Yeah. Okay. Okay. Yeah. So you can guys use, if you will have any questions, you know, like in terms of usage of the tool or whatever general question about Amazon, you always can reach out to me directly also, you know, or you can type a comment under this video on, on Facebook.
[00:51:42] I will see the comment and I will help you as well. I’m gonna answer this publicly. If you have some questions that you cannot answer, you can, you cannot ask on the public and or you shy, or it’s something like a sensitive for your business. You always can send me message privately, and I will, I will try to help you guys.
[00:51:59] You know, I don’t, I don’t do consulting private consulting, but if, if it’s something that I can handle or my team can handle, I would be always happy to, to give you navigation. So that’s, I’m open and happy, and I also will be happy to see everyone who come in next week to billion dollar summit to Texas. So it should be a fun event that will be there too as well.
[00:52:21] Yeah. Besides Facebook, where else can people find you. Instagram. The Instagram. Yeah. Also, also guys, your fast cards. Huh? Is that where you show off all your fast cars? I actually don’t post them. You know.
[00:52:40] also guys, I, I, as, as Zeeshan mentioned. There’s a lot of Pakistanian guys who work in guys. We also have prep center. It’s called ASAP warehouse. We’ll help you guys to do a bundle, bundling services, stickers, storage. If you want to reach out for me for the best prices, I would be happy to help Pakistanian community with the, with the prep center we located in, in Florida.
[00:53:04] If you need returns, services or kind of product optimization, I always help with the, with the logistics. I cannot share much right now, only because it’s a, I, I have to be TOS compliant but anytime guys, you need help with the, with the warehouse. Please ask our warehouse, reach out to me. I will refer to you. We have a great team.
[00:53:23] People help, happy to help, and we can always collaborate. Okay, great. That’s that’s awesome. Oh, awesome. Thank you so much. yeah. Thank you Baldwin. Thank you Zeeshan. Thank you so much. Thank you for, for your time. [Do you want your product seen by more buyers on Amazon, Etsy and other marketplaces? Do you want to get more traffic, make more sales and scale your brand? [00:53:49] Welcome to the Signalytics Podcast – Signal Code Unlocked, where we discuss what signals are needed to send to your customers, to the algorithms, to the ad platforms in order to get your product seen, converting and profiting fast. With your host, former top 50 seller on all of Amazon, the Professor Howard Thai, this is the Signalytics Podcast – Signal Code Unlocked.