The opportunities in Amazon continue to entice more sellers to get their products at its storefronts. And as the competition continues to stiffen, more work is there for sellers to reach their customers and achieve their dream sales.
Whether you are a new entrepreneur, a seasoned seller, or an established brand, you can achieve your business goals on the platform. As to how you’ll do it is a matter of implementing the right strategies. And advanced strategies can differentiate the results you get from your mediocre competitors.
If you want to maximize the opportunities in Amazon as a seller, you should be focusing on the following aspects:
- Optimizing your product listing
- Using Amazon’s fulfillment services
- Improving overall customer satisfaction
- Getting a competitive advantage
How can I optimize my product listings for higher visibility and conversions on Amazon?
Amazon made an equal ground for sellers to showcase their products by setting up your product listing against a white background in plain font.
Yet now, Amazon slowly introduces some enhanced content features to improve your listing’s compelling rating.
Anyway, aside from visual appeal, Amazon sellers should also work alongside the algorithm. That is, by optimizing the product listing in a way that the product is relevant to customer search queries.
Here are more ways to carry the traffic to your listing and make sure they convert to sales:
This is the process of incorporating high-converting keywords into the content of your product listing – the title, bullets, description, and even at the backend. This way, the product listing gets indexed by the algorithm and linked to relevant search queries made by shoppers.
Add detailed and clear information about the product
Make sure to maximize the space for all the information about your product. Get creative with bullets and descriptions but ensure they are easily understood and digested by your potential customers, therefore, make them concise. Include important specifications, as applicable, like size, color, weight, quantity, user gender, and material, even on the title.
Expound your listing by providing content that allows shoppers to imagine the feel and look of the product even without seeing it yet in person.
Use high-quality images
As the song says, “A picture paints a thousand words.”, which rings true with Amazon. Shoppers typically scout for the same product from similar sellers. Therefore, you should take advantage of that short window of opportunity to showcase your product by making sure the listing creates a remarkable impression enough to secure a sale.
Set a competitive price
Since you are in for some tight competition, especially in saturated niches, pricing weighs a ton as a deciding factor for shoppers. Thus, you have to research other sellers offering the same product as yours and set your pricing similarly. Amazon also sets a competitive price range for different products and makes sure you don’t go way below or beyond.
Another huge deciding factor for shoppers is reviews. They provide honest feedback about their experience with the product. Encourage your customers to review a review not just to help you encourage sales but also to spot areas you can further improve.
Use Amazon’s enhanced content features
Amazon now offers some enhanced content features to help encourage more customers and sales. It does so by making the way you present your content more informative, dynamic, and appealing.
How can I use Amazon’s fulfillment services to reduce costs and improve efficiency?
Delegating fulfillment services can bring a lot of advantages and long-term benefits for your business. But only if you choose a reliable service provider for that.
As an Amazon seller, you have access to FBA, or Fulfillment by Amazon. With it, you get a reliable service to store your products, ship them to your customers on time, manage returns, and attract Prime members to buy from you.
Aside from FBA, an e-commerce seller can also use other fulfillment methods such as in-house, third-party, and multi-channel.
Here are more advantages of using FBA as your fulfillment method:
- Worry-free fulfillment process
- Fast shipping
- Discounted shipping rates
- Inventory management
- Multi-channel fulfillment
- Customer service management
What are the most effective ways to improve customer satisfaction and build a positive reputation on Amazon?
Despite the evolution of products and marketplaces, word of mouth remains the most effective form of marketing. It is based on the atmosphere of trust and credibility that fosters purchase confidence and customer loyalty. And you can apply it to your Amazon business.
Many studies already support this psychology, hence you’ll see many sellers, even brands, focusing on customer satisfaction and reviews. And those stars and reviews on your listing, many more written positive comments, and feedback, can immediately put your Amazon business on selling autopilot.
Here are ways you can take today to build your business a positive reputation on Amazon:
Refrain from making false claims
Setting up unrealistic expectations about your product can backfire through reviews. So make sure you are honest with all the details, tag it with a fair price, and follow up with great customer service.
Ensure the quality of your products
In line with being honest about your business, it is your responsibility to sell products that can add value to your customers. Ensuring that can also help you get a steady stream of positive reviews, which can get definitely get you a competitive advantage.
Continuously improve your products from customer feedback
In the same way, reviews can be your barometer of what your customers want and need. Be attentive to their feedback and apply improvements as you spot them in the reviews.
Respond promptly to questions
Be prompt at answering questions about your products. This personalizes the service, which customers can definitely appreciate. It can also help you be the top-of-mind choice during that window period wherein customers are still comparing products to buy.
Offer regular promotions
Giving your customers incentives like discount vouchers and free shipping for choosing to buy from you can also boost your chances of getting more positive reviews.
Don’t hesitate to reach out to your customers for a review
Maximize the communication opportunities you have with your customers by encouraging them to leave a review. Send thoughtful or personalized messages of thanks with every purchase, and subtly remind them to give a review and rating to help you further improve your product or customer service.
Take advantage of Amazon’s Vine and Early Reviewer Program
If you want a faster way of generating reviews, you can take advantage of Amazon’s own programs for that.
Through Vine, you can send out samples to Amazon’s very own roster of trusted reviewers for reviews.
Meanwhile, with the Early Reviewer program, you can give discounts to select reviewers for your products in exchange for reviews.
Just be wary of the risk accompanying these programs so make sure you are already confident about your product to avoid negative feedback that may backfire.
How can I use Amazon’s advertising tools to drive more traffic and sales to my products?
Amazon advertising continuously evolves to support the needs of many sellers based on demands and trends. To maximize your opportunities, make sure to choose the appropriate type based on your goals.
This puts the spotlight on your best or most popular product and uses it to promote your other listings. It follows the Pay-Per-Click model wherein you bid for relevant and high-converting keywords, win it, and then your ad shows at the top of search results. You only get to pay for every click your ad gets, making it cost-efficient.
Here, you can feature up to 3 of your best products in one ad. It can help boost brand awareness by collectively promoting your best product offerings.
These ads focus on re-engaging former customers and customers looking at other listings similar to yours. It banks on contextual signals to solidify every shopper’s purchasing intent and drive him to your listing and then, of course, make that sale.
You can get to customize your very own virtual store where you can provide more information about your brand, the lifestyle it promotes, and more reasons to buy and choose your products. Create a story and lavish your shoppers with more imagery and dynamic elements for an interactive, immersive, and rich customer experience.
Expounds your reach and target market by allowing you to advertise both on and off Amazon. With the help of AI and data analytics, it can automatically buy digital advertising inventory that will give you the best exposure and reach based on your target. It also provides more dynamic ways of making ads like audio, video, or a combination of both.
How can I stay ahead of the competition and continuously improve my performance on Amazon?
There’s no stopping Amazon in terms of growth and expansion, therefore, every seller must keep up to remain profitable on the platform.
Summing it up, selling on Amazon requires that you evolve alongside the platform. You do that by:
Keep up with the latest algorithm updates and optimize your product listing accordingly.
Monitor your KPIs
Tracking your performance metrics can help you improve your products and customer service and aid your decision-making.
Understand your numbers
You have to stay on top of your profits, profit margins, and costs to make sure you are running a profitable business.
Invest in advertising
As Amazon continuously grows, expect the competition to stiffen even more. Advertising can help you stay visible and relevant to your shoppers. It also helps you stay as a top-of-mind choice when pitted against your competitors, seasoned or newbies.
Harness outside traffic
Amazon is now getting more dynamic by allowing outside traffic to influence your product listing’s ranking factors. Make sure to take advantage of tools like Amazon DSP to boost further your growth, visibility, and profitability in the platform.