The Signalytics Podcast

Do you want your product seen by more buyers on Amazon Etsy and other marketplaces? Do you want to get more traffic, make more sales and scale your brand. Welcome to the Signalytics Podcats: Signal Code Unlocked, where we discuss what signals are needed to send to your customers, to the algorithms, to the ad platforms in order to get your product seen converting and profiting fast.
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Podcast Episodes

SIGCE010 - How to LEVEL UP your Keywords Optimization Systems with Dima Kubrak

As an Amazon seller, you know that keywords are essential for ranking your products and driving traffic to your listings. But what you might not realize is that the way you optimize your keywords can make a big difference in your results. If you're not using the right keyword optimization systems, you could be missing […]

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SIGCE009 - How to use Amazon PPC and DSP Side-by-Side with Matt Altman

Amazon Pay-Per-Click (PPC) and Demand-Side Platforms (DSP) are two of the most popular advertising platforms for ecommerce businesses. Both platforms offer a unique set of features and benefits, which can make it difficult to decide which one to use. They both have their pros and cons, but if you know the right techniques, they can […]

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SIGCE008 - NFTs with E-Commerce Element with Anthony Lee

The growth of non-fungible tokens (NFTs) has been one of the most exciting developments in the world of blockchain technology. NFTs have the potential to revolutionize the way we interact with digital content, and many online retailers are already beginning to explore ways to integrate them into their offerings. When it comes to implementing NFTs […]

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SIGCE007 - Amazon DSP - Demand-Side Platform with George Meressa

The world of digital advertising has changed dramatically in the last few years. With new innovations popping up every day, it's important for marketers and sellers alike to stay on top of the trends in order to leverage opportunities created by these changes. In today's episode, we're going to take a step back and look […]

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SIGCE006 - Maldives Honeymoon Launch Strategy with Bradley Sutton

The honeymoon period for a new product on Amazon is traditionally considered to be the days following its release. This means that there's an opportunity - though not guaranteed - to have more sales and visibility with your products during this time if you know the strategies and you're willing to work hard enough. Luckily, […]

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SIGCE005 - How to Identify if PPC is Cannibalizing Organic Sales! (Case Study) with Liran Hirschkorn

Pay-per-click advertising is a great way to drive traffic to your website, but it can also have a downside. If not used carefully, PPC can cannibalize your organic traffic, resulting in higher costs and lower sales. To avoid this, it's important to understand how PPC works and how it can impact your organic traffic. In […]

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SIGCE004 - Make the Best out of TIKTOK MARKETING with Lazar Zepinic

With over 800 million monthly active users, TikTok has quickly become one of the most popular social media platforms. For businesses, this presents a unique opportunity to reach a large and engaged audience. However, marketing on TikTok is not without its challenges. The platform is known for its creative content, so businesses need to be […]

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SIGCE003 - External Traffic - What you can do OUTSIDE of PPC with Norman Farrar

If you're like most Amazon sellers, you're always looking for new ways to drive traffic to your listings. And while paid ads are a great way to get your products in front of potential customers, there are a number of other things you can do to bring traffic to your Amazon store. In this episode, […]

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SIGCE002 - The Better Way of doing AMAZON PPC

With all the information that's out there about how to run a successful Amazon PPC campaign, it can be difficult knowing what really works. In this episode, we have Destaney Wishon, Co-Founder and CEO of BetterAMS, expert on Amazon Ads, to talk about the best way to handle PPC and Amazon ads. We're going over […]

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SIGCE001 - Amazon Product Research in 2022 with Kevin King

Amazon is always evolving. What tools and processes that worked last year may not work this year, and what works today may not work tomorrow. That's why it's important to stay on top of the latest trends and best practices. In this episode, Kevin King, an Amazon expert, will share his insights on the future […]

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SIGC005 - Amazon PPC (Specially on Low Price Items)

Amazon PPC is a difficult task that requires a lot of time, energy and knowledge. One of the most difficult aspects is knowing how to set up your campaigns correctly from the start. The foundations for a successful campaign are key, and if you don't have them in place, you'll likely see little to no […]

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SIGC004 - Image and Video Optimization for Amazon

Amazon image and video optimization isn't just about how you put your pictures and videos on your listing. It's also about building and establishing your brand, and in this episode we discover techniques on how to do just that. With the right assets, you can show potential customers what makes your product unique. When you […]

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SIGC003 - SEO and Copywriting for Amazon

Any seller on Amazon knows that listing optimization is key to success on the platform. Without a well-optimized listing, it can be difficult for customers to find your products, and even if they do find your listing, it may not be effective in converting them into customers. In this episode, we discover the key elements […]

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SIGC002 - Sourcing and Supply Chain Management

In today's e-commerce landscape, sourcing & supply chain management is more important than ever. Sellers need to be very strategic and carefully consider their options in terms of cost, quality, and lead time, and they need to have a clear plan for managing inventory and fulfillment. In this episode, we discover tactics and insights sellers […]

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SIGC001 - Product Selection and Evaluation

The Amazon marketplace is a gold mine for those who want to make it big in the e-commerce world. But if you're not careful, it can be the source of many costly errors and no success. Selecting and evaluating products on Amazon can be difficult, but today we're going over the key points that are […]

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