What is one of the most important things for an eCommerce store? Some may say the quality of products. Others would say originality. However, one of the most important factors for eCommerce stores is visibility and ranking.
How would a person go about gaining visibility and ranking? The answer is through coupons and rebates.
Many eCommerce stores are utilizing this simple yet effective strategy. The strategy goes like this.
eCommerce stores locate some of the best websites that present coupons and rebates for products. Users will most likely head to these websites to try and get the best deals for products they need.
Once eCommerce stores have found the right deal websites, they prepare several coupons and rebates that are unique to these sites.
With time and enough people using these coupons and rebates, the ranking of the eCommerce business will rise within the deal site. Eventually, they will be featured in marquee positions such as “deal of the day”.
At the same time, the fact that customers are using these coupons and rebates means that they are also increasing visibility, ranking, and sales at the platform where the store is located. Examples of these include Amazon and Shopify.
The additional visibility and sales granted by the push from these coupons and rebates will help increase the rankings within the eCommerce platform. In platforms like Amazon, the high ranks will help people find the store better and may even persuade them to purchase the product from your store than a similar one from another.
Then, all you have to do is rinse and repeat.