Step 3: Persist and Aim for the Top
The Deals Effect takes time and patience. Once a business starts putting up deals, the next step is to continue to put up good deals and increase conversion rates.
Pretty soon, depending on how popular the deal and product is, the coupon and rebate website might make the deal a “deal of the day”. Each of these websites operates differently, but they have similar practices in increasing visibility for very popular deals.
With increased visibility on the deals sites, this also increases the traffic and conversion that is happening over at Amazon. If these conversions keep up, then your products may soon have a bestseller or Amazon choice badge which do help with increasing sales.
Eventually, it may also materialize into ranking into one of the top 100 businesses in a specific product category.
The Deals Effect is pretty much like a snowball rolling down the hill. Keep rolling the snowball, and pretty soon, the momentum carries over and it keeps on going.