What is PFR?
PFR is the calculation of how popular one keyword is amongst other keywords. It also indicates how frequent a keyword converts to sales.
The key takeaway here is that traffic does not equal conversion. Search volume may be important for search engine optimization (SEO), but they aren’t necessarily the ones that convert to sales and make the money.
The truth is that certain keywords are only used for certain purposes. These include research, discovery, and to drive sales to certain brands.
Let’s take hemp oil related products as an example. Data suggests that for search frequency ranks (SFR), one of the highest searched keywords. However, in terms of the PFR, it does not convert nearly as much as the others.
These are the types of insights that we have gleaned from our PFR service. You can have these too.