PFR Service

Boost your visibility. Increase the chances of success.
Signalytics understands that ranking is a key factor for a product or campaign’s success on Amazon. One of our main services is identifying the various opportunities present that can boost your visibility and increase the chances of success.

One of the ways we do this is through the Purchase Frequency Rank (PFR).

What is PFR?

PFR is the calculation of how popular one keyword is amongst other keywords. It also indicates how frequent a keyword converts to sales.

The key takeaway here is that traffic does not equal conversion. Search volume may be important for search engine optimization (SEO), but they aren’t necessarily the ones that convert to sales and make the money.

The truth is that certain keywords are only used for certain purposes. These include research, discovery, and to drive sales to certain brands.

Let’s take hemp oil related products as an example. Data suggests that for search frequency ranks (SFR), one of the highest searched keywords. However, in terms of the PFR, it does not convert nearly as much as the others.

These are the types of insights that we have gleaned from our PFR service. You can have these too.

PFR and Amazon

Another way that we have applied our PFR knowledge is via new product campaigns on Amazon.

If a product or campaign is new on Amazon, it does not have enough data to pull from to fill in the suggested keywords. There is a honeymooning period that takes place. In this period, many keywords are collected.

The machine learning algorithm then takes its time and refines them.

If your starting budget is not as big and as aggressive, you don’t have to worry. We’ve filled this gap by connecting the PFR research tool and identifying the most profitable keywords for an Amazon Standard Identification Number (ASIN) which is based on the performance of competitors.
As you can see, Signalytics’ data and advanced research tools can help paint a clearer picture of what it takes to succeed in the online world.
At Signalytics, our goal is to gather the absolute best data for your business, deploy strategies designed to utilize that data, and gain you intelligence, visibility, and growth.
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