The coming wave of PPC practices is PPC automation. It is quietly being applied to every business. If you aren’t in the know, you are exerting more effort than you need to.

For PPC automation, it utilizes technology, artificial intelligence (AI) and machine learning to double your search engine marketing.

The biggest relevant issue right now though is that there are so many networks and platforms available. It is getting harder to just keep up with all of it.

It is much like any business or process really. If you can find the right tasks to be automated, you are becoming productive and producing better results at a much quicker pace.

Signalytics’ AI engine is one of the most sophisticated and effective machine learning algorithm. It is tailor-made for PPC optimization within the industry.

However, there is something else that we add to our PPC automation practices; a secret ingredient that adds more value. It is the hybrid approach of a human managing how efficient the machine works.

We also make sure to lead your potential customers to a smoother buying experience.

To maximize the traffic that your PPC campaign drives, we can work on increasing the conversion rate. That is, by ensuring that the content of the product listing is enticing and informational at the same time.

You will have your own account and work with a team that will devote their time on your ad campaigns. You can have conversation with your accounts manager for updates at your most convenient time so you can still focus on other important matters of the business.

At Signalytics, we have devoted time and effort to learning about the Amazon algorithm. The insights we have gained will benefit any business and push them to success.

First of all, we understand how the algorithm works. We understand things like where they pull their suggested keywords from and when it happens. We also understand the behavior of any new campaigns and what happens when it becomes established.

A key component of the Amazon algorithm that people need to discover is that relevance is bought. An aggressive budget for PPC will make your campaign more visible and push you upwards through the ranks.

Meanwhile, understand that cost in Amazon advertising is subjective. Just like clicks does not always convert to sales. Be wary of an agency that guarantees a fixed ROAS upfront since there is a level of unpredictability in the platform.

Instead, we at Signalytics commits to helping you stay afloat while taking advantage of the opportunities the dashboard presents us.

We can also improve your organic ranking score so your product is not fully reliant on PPC for sales. That is, by observing various optimization practices like tweaking product features and benefits to both the algorithm and human customers.

We group ads as part of our strategy. Not only it improves manageability but can also help lower ACoS and cost-per-conversion.

While people are using Google for information, they search in Amazon for products. Our understanding of the platform’s algorithm can make your product listing visible to searchers looking for your product with a strong intent to buy.

If that isn’t enough, we stay on top of any and all Amazon algorithm updates. We take whatever we learn and spell out these implications for your campaign and apply it to boost success.