Finally, the advertisers are granted a unique opportunity and location to place their ads. Not only that, it delivers it directly to the right people who want or need to see it. Advertisers are also able to utilize data on traffic via what users are searching.
A unique offering of Amazon's search engine and PPC is that it isn’t about bidding higher for the space. It isn’t like billboards or television commercials. Instead, it rewards the quality of the advertisement.