The coming wave of PPC practices is PPC automation. It is quietly being applied to every business. If you aren’t in the know, you are exerting more effort than you need to.

For PPC automation, it utilizes technology, artificial intelligence (AI) and machine learning to double your search engine marketing.

The biggest relevant issue right now though is that there are so many networks and platforms available. It is getting harder to just keep up with all of it.

It is much like any business or process really. If you can find the right tasks to be automated, you are becoming productive and producing better results at a much quicker pace.

Signalytics’ AI engine is one of the most sophisticated and effective machine learning algorithm. It is tailor-made for PPC optimization within the industry.

However, there is something else that we add to our PPC automation practices; a secret ingredient that adds more value. It is the hybrid approach of a human managing how efficient the machine works.

At Signalytics, we have devoted time and effort to learning about the Amazon algorithm. The insights we have gained will benefit any business and push them to success.

First of all, we understand how the algorithm works. We understand things like where they pull their suggested keywords from and when it happens. We also understand the behavior of any new campaigns and what happens when it becomes established.

A key component of the Amazon algorithm that people need to discover is that relevance is bought. An aggressive budget for PPC will make your campaign more visible and push you upwards through the ranks.

If that isn’t enough, we stay on top of any and all Amazon algorithm updates. We take whatever we learn and spell out these implications for your campaign and apply it to boost success.