Ranking Service

Putting your product front and center for people to find.

One of the most important things for Amazon item sellers is ranking. It may be as, if not more, important than maintaining the quality of your product and handling the logistics and strategy of it.

In terms of maximizing revenue though, the product ranking may be the crucial aspect that sellers need to focus on.

While Google is the widely-used search engine in the whole world, people still utilize Amazon to look for products. This is why ranking is paramount for putting your product front and center for people to find.

Fortunately, Signalytics has spent a significant amount of time studying and understanding Amazon’s algorithms. We are eager to share our experience with you, and help your product rise through Amazon’s ranks.

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Understanding Amazon’s Algorithm

The product ranking algorithm of Amazon is named A9. In this algorithm lies something of a paradox. According to Amazon, they say that the product that sells the most has a higher ranking within the platform.

For perspective, here are some data to show how important ranking is:

If a product has a high ranking and appears on the first page, it could have up to 20 sales a day depending on what category your product is in.

If a product appears on the second page, then the number of sales per day could be up to 6.

However, how can that be? Shouldn’t rankings influence what products are seen and bought? This is a mystery to the few who haven’t delved into Amazon’s platform and algorithm.

Factors Affecting Product’s Ranking

There are several factors that play a big part in a product’s ranking.

Reviews and Ratings

The first couple are the reviews and ratings within a product. The more positive reviews and ratings given to a specific product, the more it will push the product up in the rankings.

Before a product gets any reviews or ratings though, the product must first be seen and bought by customers.

Keywords

The other factor in play here is the searched keywords. Utilizing relevant and right keywords will significantly improve a product’s rankings. These keywords should be situated in the right areas.

The areas include in a product’s title, the seller name, backend keywords, product description, and bullet points among other things.

Signalytics can help you with setting up your product page and ensuring that you are utilizing relevant and right keywords.

Moreover though, Signalytics has other approaches to further boost your ranking in Amazon.

Boost Your Amazon Rankings

Here are several approaches that Signalytics can offer you to increase your rankings and stay on top. This staying power is important as it will allow you to continue to build your product and online business by selling more.

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A Controlled Customer Journey

People use the internet in a variety of ways. Their origin points, their interests, the keywords they use, which ads they see, and so on. There are just too many factors in play.

Signalytics though has found that we can help rein in these random factors by controlling the customer’s journey.

This controlling is done via numerous tools, and runs from start to finish. We aim to control customers through their browsing activity in Amazon, the click paths from outside of Amazon, and even their activity on certain pages in Amazon.

The tools we use are numerous and very effective. These include things like Facebook ads, chat bots, emails, and PR releases. Each tool is used to keep in contact with the customer. These tools can guide customers from websites, all the way to purchasing your product.

When that happens, you can be sure that your ranking in Amazon will improve.

Combined Approaches

Signalytics combines multiple approaches as well.

Search, Find, Buy

This is preparing and manually giving customers instructions on how to find a product naturally. It could be via a link or even asking the customers to search for a specific keyword or term.

External Traffic

Driving traffic from external websites to Amazon is a good way to boost a product’s ranking. Signalytics has multiple strategies that can be implemented to your product.

Rabbit Trails

We ride the waves of the internet and seek to understand and work on the rabbit trails that will naturally lead customers to your product.

Add to Carts

When customers add items to carts, this provides valuable information on what products they want. We then use this information to improve your own product page and ranking.

Rebates

Rebates are another strategy that can supercharge your rankings. Through this strategy, we first contact the customer via our tools. We then offer a product for a set fee. When they purchase the product on Amazon for a higher fee, we then offer a rebate or a coupon which returns money to the customer.

Signalytics’ Ranking Service

ignalytics has spent a considerable amount of time and effort in trying to understand Amazon’s algorithms. We’d want nothing more than to share these valuable insights with you to boost your product rankings to the top and keep them there.

Sign up for Signalytics’ Ranking service now.

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At Signalytics, our goal is to gather the absolute best data for your business, deploy strategies designed to utilize that data, and gain you intelligence, visibility, and growth.