In this day and age, the internet is quickly becoming a new landscape that people frequently visit for a variety of offerings.
Relaxation and entertainment come in the slew of video and streaming platforms like YouTube and Netflix. It is said that modern businesses require a website these days to be successful. As such, businesses are quickly setting up shop by creating their own websites.
Apart from these, any kind of service and information that people want to discover is on the internet.
The accessibility of the internet means that it is growing at an unprecedented rate. More websites, articles, videos, social media, real-life services, and whatever else people can think of are finding their way on the internet.
One study conducted in 2019 mapped that approximately 4.3 billion people comprise the active internet users. A year after, it grew to about 5 billion users. In terms of websites, since January 2021 the number is nearing 1.2 billion. Additionally, the number of web pages since March of the same year is 5.4 billion.
The internet is an expansive treasure trove that contains many things. The question now is how do people go about finding specific websites or pages? More importantly, how does content or a company’s website surface amongst the billions of other pages that it wades with?
The answer is through Search Engine Optimization or SEO.