The great part about video as digital media is the data that can be collected. When using survey data, split test data, and heatmap data to inform your video creation, you stand a much better chance at persuading your audience.
Signalytics has access to all of this data and more, so our videos are not only high quality, but also incredibly purposeful.
Some examples of data points that we draw from include review content, keywords, click data, past performance on similar campaigns, and much more.
We also look at competitors to understand the landscape of the market and your competition. This helps to inform the tone of the message, as well as expectations of the market.
We look to get a full understanding of your brand, offering, vision, and audience before creating media that will drive conversions through the roof.