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SIGC005 - Amazon PPC (Specially on Low Price Items)

Amazon PPC is a difficult task that requires a lot of time, energy and knowledge. One of the most difficult aspects is knowing how to set up your campaigns correctly from the start. The foundations for a successful campaign are key, and if you don't have them in place, you'll likely see little to no results. In this episode, we discover the best PPC practices and what it takes to create a winning campaign. If you're utilizing the best PPC practices, your business will surely stay ahead of the competition and be one step closer to success.


Topics Covered in This Episode

  • Keywords and Campaigns
  • Click through rate (CTR)
  • Strategies for low priced items for PPC
  • 4 PPC strategies to implement
  • Signalytics PPC demo
  • Question & Answer

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Podcast Transcription

[00:00:00] Do you want your product seen by more buyers on Amazon, Etsy and other marketplaces? Do you want to get more traffic, make more sales and scale your brand? Welcome to the Signalytics podcast. Signal code unlocked, where we discuss what signals are needed to send to your customers, to the algorithms, to the ad platforms in order to get your product seen converting and profiting fast with your host former top 50 seller on all of Amazon, the [00:00:30] professor Howard Thai.

[00:00:32] This is the Signalytics podcast signal code unlocked. marketplaces? Do you want to get more traffic, make more sales and scale your brand.And hello everyone. And welcome back to our weekly session, weekly level session presented by signal attics and E fleet. And today we have an interesting topic which is PPC, and we are like going to share how to do PPC on, especially on the low price items.

[00:00:59] So [00:01:00] welcome Baldwin again, thank you for joining us today as well.

[00:01:05] Yeah, always glad to be here. So okay. Baldwin over to you. Okay. So, uh, this week I was a little torn this week because I didn't know how much to share or which, or where to start because PPC is such a big topic. Uh it's it's obviously [00:01:30] a very, I guess in depth topic. So you can go many directions, many places, but I'll just jump right into it.

[00:01:40] And I want to say, sorry, if the stuff that I share in the beginning is gonna be a little bit basic, but bear with me because when you do Amazon PPC, you have to have your foundations, right. Or else you cannot succeed in [00:02:00] PPC. So Amazon PPC, I'm just gonna blow through a lot of these slides pretty quickly, because it's pretty basic.

[00:02:11] These are, if you are not familiar with the, just look, look over these slides on the review, or when you watch this again, these are characters, special characters that Amazon allows in keywords. You can look at this later. [00:02:30] Broad match. A lot of times, I still feel people are not sure what, what broad match really is.

[00:02:39] Here's examples. I'll let you look at the slide later. A phrase match. These are examples of phrases and examples of what isn't phases on the left. On the right side. You can see the yeses and the nos. Of what is, and was not phrases and exact match. [00:03:00] Same here. There's actually another form called broad modify, uh, which is basically broad.

[00:03:09] And then you add a plus sign, but I haven't used it too much in Amazon because the tools that I use usually covers a lot of these things when you're searching for keywords. So I never really had to use broad modified, but it, [00:03:30] it is another way of using, having keywords that I believe came out in 2020. Um, yeah.

[00:03:38] Around 2020 Amazon allow broad modified. Here's another thing in your auto campaigns, you have loose match, close match, which these are actually targeting keywords. Substitutes and compliments. These are actually targeting ASINs. So if you ever wanted to [00:04:00] adjust your auto campaigns, where you turn off the keywords, you can turn off the loose match and close match and only target the products or vice versa.

[00:04:11] This is campaign structures regarding auto targeting and manual targeting, uh, in manual targeting. There's the, um, All the different types of things that you can target. This is pretty basic structure. You can look at this when you can, [00:04:30] and here is Amazon's actual inside their, in their training manuals regarding their personal PPC people.

[00:04:41] These are the, this is a formula that they actually tell their people. If you're gonna start a campaign and you don't know what to. This is where you start with. So you take your a cost target. So if you want a 30% target, you take [00:05:00] 0.03, you take the conversion rate of what the product is generally selling at.

[00:05:07] So let's say it's 10.5 and you take the average selling price. So you multiply all those together and you get your starting bid. So this is just a starting bid, obviously. You can adjust however you want, but this is what Amazon does when they start bidding aggressively or not aggressively, [00:05:30] but they start pumping out a lot of bids in other platforms like Google, or when they do buying media buying these, this is a formula that they use.

[00:05:44] Okay. Important metrics to, to know is click through rate conversion, rate a cost and total a cost. Other known as tacos through rate is click divided by impressions orders, orders divided by clicks. I mean, conversion rate is [00:06:00] order divided by clicks. A cost is PPC sales B sales divided by cost in total. A cost is total sales divided by.

[00:06:12] These are the four main metrics that you really should concentrate on or use as a KPI in order for you to figure out how well your campaigns are going. So click through rate, click through rate is the [00:06:30] number of times your a shows shown to the customer clip through to your detail page. So when your ad is shown, like.

[00:06:38] Uh, it's how many times someone has clicked onto your ad? That's the click through rate and how many times your ad has been showed? So there's four. How do we determine if we have a bad click through rate? So there's four things that you have to concentrate when you do have a bad clickthrough rate. It's your picture, your title, [00:07:00] your reviews slash rating and your offer.

[00:07:03] These are the four things that you can control. in order to get a good click through, if you are getting good impressions, uh, then these are the four things you concentrate on. There's also keywords, but I'm not worried about keywords because if you do not have the right keywords, you will not get that much impressions anyways, [00:07:30] because, uh, Amazon's algorithm determines relevancy.

[00:07:34] As a factor in where they place your product. So keyword generally, if you do keyword research, right, you'll be able to, uh, determine your click-through rate by doing these four things by if you have a bad click-through rate, work on pictures, titles, or reviews in your offer.[00:08:00] 

[00:08:00] In Q4, the average click through rate, according to PAC view, P view is a large SAAS company that does PPC for a lot of people. They, their click through rate average click through rate and quarter four is 0.3, 5%. And this is for sponsor products and for sponsor brand it's 0.53. So when you wanna know, if you have a good clickthrough rate, [00:08:30] this is also a measure you can look at.

[00:08:33] Uh, so right now, currently in Q1, we're actually, we're in Q2. Now we can kind of say that we're in the same area. We're probably about a 0.4% right now, in terms of click through rate for sponsor products for sponsor brands. I'm not too familiar. I haven't really looked into sponsored brands on what the click to rate, but [00:09:00] it should be probably looking at the trend a little bit higher than 0.5, three.

[00:09:06] So maybe 0.5, eight or 0.56. It really depends, but it's generally in that area. So why do we have a bad convers. The things that of affect your conversion rate, are your pictures, your EBC, your offer, your rating and reviews and your bullet [00:09:30] points. Usually it's these in this order, your bullet points are last because honestly, even Amazon's starting to hide the bullet points on some AB testing.

[00:09:45] So when research is done, I'm sure Amazon sees that people really don't concentrate on the bullet points, unless it's one of the last things that they look at your main selling point is [00:10:00] going to be your pictures. So your pictures and your EBC, and then maybe they go into the offer and see what, what the price is.

[00:10:11] And when they find that they go into the reviews to see is this product worth the money that I'm gonna spend. It doesn't have good reviews. So this is usually in order, if you have a bad conversion rate, the things you should work on, [00:10:30] why do, why am I going through all this? And it's kind of basic, but I'm going through all of this because if any of these things are bad or, or you have a problem, You can push PPC all day, all night, spend millions of dollars.

[00:10:49] Uh, you're gonna be wasting a lot of money. So if you want to do PPC effectively, you need to fix these things in these orders. When you're diagnosed [00:11:00] in your campaigns. First, go through your click through rate, fix that, and then go through your conversion rate and fix that. Once you have a strong foundation.

[00:11:12] Uh, PPC will be a lot easier and a lot cheaper. If you are able to get all of these ducks in a row and be able to, just to know any problems that you have in PPC. [00:11:30] So now, now that we've gone through the basic stuff, let me just show, share some of the strategies. I believe a lot of buzz on low price items for PPC.

[00:11:41] I have three strategies that, um, I thought of, and there could be more, I just, there it's a lot to talk about. Um, the first strategy is my probably preferred. If it's [00:12:00] possible to make your product look more high quality and raise the price about three X or five. And bid super aggressively on VBC. Since if you're dealing with low price products, people are not able to outbid you if you are making higher margins, but in order for you to do this in order for you to succeed [00:12:30] in pulling this off, you need to make your product seem like it is, uh, something that.

[00:12:38] I guess, and, and it's product specific. Let's say sunglasses, sunglasses are fairly cheap. Normally they're like $9, $10. Uh, and then you have a range of sunglasses that can be brand name and they have, uh, I guess quality. [00:13:00] So if you can do your packaging and your pictures to look higher quality. Then your competitors that maybe they're like $9, $12 sunglasses, then you are able to increase your price because people think that there's something there's something wrong with these other [00:13:30] lower price products, because my product is.

[00:13:34] Premium. There's a disparaging disparaging price between a $9 product to a, let's say $30 product or $50 product. If you're able to pull that off, no one can touch you in the PPC realm. If you're bidding in turns of the same type of products, uh, to. [00:14:00] After, if you have validated that you do get sales, uh, when increasing your price that much, keep in mind that this is only for certain products that you can do this for.

[00:14:13] If it's for like, maybe like a hair clip. I don't know. You know, it's like plastic hair clip. How much more high quality can plastic care, quality be? But certain products I, I do believe you can pull this off. You just have to figure. What's [00:14:30] your spin and how you can do it in terms of marketing and selling your product to make it seem like it's a higher quality product.

[00:14:40] The second is goal Panning. So goal Panning is basically when you are bidding really low on your already existing campaigns, like your auto campaigns and your broad or phrase or exact campaign. Generally [00:15:00] I do broad and auto campaigns for goal ING to basically cast a wide net, um, at the bottom of the leftovers in, in if there's any way that keywords fall through the cracks or people run outta budget or whatever it is at the end of the day, sometimes you may not get any orders.

[00:15:25] Sometimes you really get cheap conversion. So I, I would [00:15:30] bid like 5 cents, uh, something like that, five to 7 cents, maybe 11 cents, depending on how much your, your competition is. And I would cast a net on the bottom to, to kind of pick up the scraps that people have left over. And I would run this in conjunction with your main campaign.

[00:15:53] That if you're running at normal bids that you would normally run to that this is how you can [00:16:00] get more orders that maybe, uh, will help you understand other keywords that people are missing when you go really broad. And number three is concentrate on ASIN targeting. ASIN targeting is. In all of Amazon agent targeting is about 60% of all sales done by PPC.

[00:16:25] A lot of people think that keyword is where you get your main [00:16:30] sales, but actually it is not as, and targeting is where you get most of your sales from. If you are doing PPC correctly, there's, there's two things that as in targeting ha gets you. It actually provides relevancy because when you are associated with other products, Other things that other ASINs that, uh, people are typing in for the search terms, like let's say, uh, plastic hair clip and they click on your [00:17:00] competitor's product, but then maybe you're targeting them in their detail page and they click on your product if they buy your product, or even if they, they click through and they, they try to find other products through the detail pages.

[00:17:15] If they click your product. That still relevancy point the Amazon is, is choosing the, I mean that detecting, oh, sorry. That Amazon is detecting that, Hey, this [00:17:30] person typed in this keyword went to this product because it's relevant. And then it clicked through this, your product and it may or may not have bought it.

[00:17:43] Um, but at least. It's in that path of relevancy. So this is where you gain relevancy scores. Amazon has a internal scoring system, and one of, one of the scoring system is your [00:18:00] relevancy score to the keywords and to the category that you're in. So what you wanna do is actually build up a like relevancy for the product.

[00:18:10] Um, this will determine. How high you have to bid in order to be on the first page or top of the se if you try to, I'll give you example. Uh, if you try to, uh, bid [00:18:30] on a keyword that is not in your category, like say you have a plastic hair clip and your, you bid for the keyword gold watch. You're going to have to bid like 15, $20 or something high in order for you to even appear somewhere in the, the fourth or fifth page [00:19:00] of Amazon, because Amazon knows that your product is not a gold watch, not to say in the beginning, Amazon doesn't in, when you launch a product.

[00:19:11] Amazon may not know what your product is, so maybe it's cheaper back in, in the beginning, but eventually you will not be indexed for gold watch. If you have a plastic hair clip, another thing that uh, will happen if you start bidding [00:19:30] aggressively in ASIN targeting, is that you get the choice. Badges choice badges are formed by.

[00:19:40] When people are looking at products, they're, they're looking at different products and Amazon's telling people out of all of the products that people look for for the keyword classic hair clip, uh, people found, or Amazon has found [00:20:00] that either your product is, has been consistently in the search of the product.

[00:20:09] Or that when people look for that, that product or when the customers are going through that comparison journey, your product stands out. People buy your product or people, uh, click on your product more consistently. So that's usually how you get the [00:20:30] choice badge. And that's basically, it's what it is. The main choice badge that means people choose.

[00:20:39] This product. So a lot of the time, a lot of times people ask me, how do I get the choice badge? So this is usually how, what I tell them. So that's, these are the three tips I have for low price items for PPC. Next I'll, I'll go into some of the [00:21:00] more regular PPC. If say your products are 20, 30, 40, $50 price.

[00:21:08] Even $20 is kind of still kind of low in terms of your price point. Generally, you wanna be, you wanna have profit when you do make a sale. So general price point, maybe $50 is, is a good spot. Um, but here's four strategies that you can implement. There's [00:21:30] probably more, but this is these four are my main strategies that I.

[00:21:36] Specifically target for all of my campaigns. One is brand protection, your own brand, target your own brand. Uh, I have a, I have a slide later that goes through all these, but I'll go through 'em really quick brand protection, your own brand, protect your brand bid on your ASINs bid on your keywords competitor targeting.

[00:21:58] Basically it's some [00:22:00] people call it competitor attack or competitor. Uh, yeah, basically you're, you're being on the offense. Offense, offensive campaigns find your competitor's keywords brand names go after those brand names, generally competitor targeting. If you're going after their brand name, their keyword, it probably yield you a high a cost.

[00:22:23] But if you go for the ASINs, then you may have a better chance [00:22:30] of lowering your a cost by going after. They're product pages. Number three is your ranking campaigns. Ranking campaigns are basically specific campaigns. Maybe I would only run like 3, 4, 5 keywords at a time using this campaign to basically just specifically target keywords that I wanna rank for.

[00:22:54] And your discovery campaigns. This is basically your, your normal funnel, your [00:23:00] normal campaign. That you would you'd run with your auto, your phase abroad, your exact match, just to discover more keywords and, and have optimal return on your, your findings. Usually this could be split into two, uh, discovery could be one campaign and then profitable campaigns would be another one.

[00:23:25] But for me, It's generally, I keep 'em on all the [00:23:30] time. I never stop running discovery campaigns. So to me, discovery and your profitability campaigns are one in the same. So here's where you should run your brand brand protection sponsor products. And the bullet points tell you to target the exact and phrase of Brian keywords, all of search terms that capture the bread's campaigns.

[00:23:55] Should be excluded from all the other campaigns that you're running. [00:24:00] So for example, you have your brand protection, your negative keyword, that those keywords let's say your brand is XYZ brand negative keyword, the XYZ brand in your discovery campaigns or your, well, you would never run a ranking campaign for your own queue, but if you do negative.

[00:24:25] On that side, uh, products from the same branch should [00:24:30] be targeting against each other so that you cross-sell your products. And you are also doing a protection against people going into your listing and having leakage from your listing. So imagine we're talking about that earlier. The choice badge, right?

[00:24:53] If you have a lot of products that is in the same category and people are clicking around in the [00:25:00] searches, in the, like the detail page, if you have that all blocked off and they come into your listing, they have no choice, but to buy your product because you have control over that section, the related products, uh, well, at least you probably won't have.

[00:25:20] 100% domination on that page, but at least you have a couple of different products, so it is more [00:25:30] likely for them to click on another one of your products than it is for you to lose that sale and leak it out to other products, uh, sponsor brand. This should be used to same logic as sponsor products and sponsor display target.

[00:25:48] ACE in targeting your own products. So this is brand protection. Competitor targeting is basically the same thing, but the opposite way of targeting your [00:26:00] competitor, ASINs targeting your competitor's, uh, keyword branding. And then this is your ranking campaigns. So your ranking campaigns are gonna be your targeted short list of keywords in exact match.

[00:26:16] Doing high bids. And expect to get high a cost because you are trying to rank for your product. You're trying to be the number one keyword, uh, number one spot for that keyword and [00:26:30] rank your, your ASIN with that keyword. Uh, only I would also target ASINs. Uh, when you target ASINs, you want to target the number one products, maybe number one, number two.

[00:26:46] Because of the relevancy score. And also when you do target, uh, the ASINs, remember in the beginning, how I said you there's a way, [00:27:00] oh, I don't think I put it on this slide. I'm sorry. In, in Amazon there's placements and in placements, there's a distinction between products and keywords and. In the key, like when you're targeting a ASIN, sometimes in your search term list, when you download the report, you get keywords and people don't know why sometimes they get keywords.

[00:27:28] And when they're, when they're targeting [00:27:30] ASINs, well, you get keywords because your product actually shows up. If you're targeting the top per competitor, the Nu the person that holds the number one spot for ranking. For that keyword. And that's another way of showing up on that keyword without actually having target the keyword.

[00:27:53] So these are the three campaigns. The last one is your discovery, which [00:28:00] is this in general, your normal funnel. Uh, I did want to showcase our tool that we do use at signal in. Uh, it's basically we have a, we run our PBC through AI and I think I got the go ahead from our CEO, Howard, that we can announce [00:28:30] that we are now taking self service clients for our customers to use our products.

[00:28:38] And I, maybe I can do a little. Demo and going through it a little bit. So guys, this is basically mean what Baldwin said, that you can use our tool by yourself as well. What we are using in the Signalytics, and you can use that tool as well. We are preparing for [00:29:00] it and the, the results we are getting with that tool, you can get those results as well using by using it, your.

[00:29:07] Have

[00:29:11] little bit, yeah, go, just run through the, the program really quick. Is that okay? yeah. Uh, yeah, I cannot see on my end. Yeah. Okay. So this is our demo board. There's nothing in here [00:29:30] yet, but I will just show you basically how easy it is to create campaign. So here's your dashboard. It has all your, your sales, your hold on, we adjust better so that everyone can see you.

[00:29:43] You can look at your different types of electric, your a cost, your total, a cost cost sales. You have what we call the O to P ratio where it's a sponsored chair. So you can keep track of your [00:30:00] organic and your sponsor. Sales so that you don't go, you don't cannibalize your organic sales with your sponsored sales, uh, through cost click.

[00:30:08] So it basically aggregates everything from the search term reports and everything from the API that we get from Amazon. And you can see on our dashboard, uh, here, you can create your, your campaigns right now. I don't have any ASINs in this account. So. All you really have to do is target [00:30:30] whatever ACOS you want.

[00:30:31] So let's say I want a 30% ACOS in general. Usually there's a section here, a box that has, uh, product your products. So it'll automatically pull your catalog and it'll have all your products in here. And you, you put in, what do you want in this campaign? So if you want a list of your product, In this campaign, you can choose it from, let's say all hair [00:31:00] clips or all sunglasses or whatever it is.

[00:31:03] And then that's basically it. Once you have that, the AI will start running bids and your campaigns at 30% ACOS, you can put a daily budget if you want. Uh, normally I just leave this open because you let the AI do its. But if you really had to have a, a budget that you want to keep it to, then you can add the budget.

[00:31:29] You [00:31:30] can also see the stats when, when the campaign's running down here and you can have specific tactics, tactics, we call basically these are single campaigns that will be either negative keywords or targeting keywords or products, and you can name them, whatever you. I don't think I can create one right now because I don't have any products in here.

[00:31:58] Nope, no I do. [00:32:00] I can. So in here you can target ASINs or you can target keywords. You can target phrase or exact, and then that's basically it'll create a campaign for you. And there's some advanced features. You can, you can tell the AI, Hey, I want to spend at least this much money, a. So, uh, this will kickstart your campaigns.

[00:32:25] If you have a brand new launch, maybe the AI doesn't know what to target [00:32:30] yet, because it doesn't have enough data. Then you can say, Hey, I want to spend like $5 a day at a minimum, and you can turn off your auto campaigns, your product campaigns, whatever you kind of don't need anymore, or feel like you don't need.

[00:32:49] And you can see the history. So this is the same thing with sponsored brands, sponsor display. It's the same thing. Sponsor brand is a little different. It has all the, [00:33:00] like the, your logos and stuff in here. You can put, have the different formats and videos or the product collections or the store page or the product listing.

[00:33:14] Same thing. Just target. I want 30% a cost. And you can optimize by a cost or you can actually put in what we call fourth product of visibility is if I want to be consistently, number one, I want to bid [00:33:30] $5 and then you put in a daily budget, like $100 a day, and then you write your headline and you're good to go.

[00:33:42] Then you put your products in here. So that's how you create the sponsor. Sponsored display is even easier type in your ACO. There's two things, remarketing and product. And there there's both. So you can have two campaigns, one for remarketing and one for [00:34:00] product, and then you can add your ASIN into the list.

[00:34:05] And that's basically it it's really easy to set up and it takes the guessing the, we just let the AI do everything. Everything else is just insights on strategies, keywords. There's a profit and a loss calculator. So if you wanna put in your metrics, you can, you can look at our board and see if you [00:34:30] can, um, uh, if, how much money you're making and stuff like that.

[00:34:36] Uh, let's see what other stuff that's cool. Here. We have a search trend. So basically this is also, you can say, I wanna look up hair clip, and then it'll pull up from analytics, these SFR of the trend of hair clips. So this helps in product research too. [00:35:00] When you're looking for products, you wanna see the trend of a keyword or a trend of a type of product.

[00:35:08] And. You here's our keyword tools. So if you want to add a keyword, say air clip, it will give you a bunch of, uh, sorry. I need of ASIN, which I don't have. So if you type in the, or actually go keyword, Eric clip, [00:35:30] if you type in the ASIN, it'll spit out a bunch of related ASINs and a bunch of keyword. That is associated to those ASINs so that it will help you.

[00:35:43] It's basically a reverse lookup if you use helium 10, but it's actually kind of more sophisticated because from the, the similar products, you'll have a list of ASINs and it'll pull up all of those ASINs [00:36:00] with those similar products into your keyword list. So it's not just reverse ASIN lookup for one product.

[00:36:07] It's actually looking up all of the products and that's basically the tool. Uh, we have a promotion for all of our audience right now is two months. We'll let you use our tool for free. And, but there is some limitations where you [00:36:30] only get one strategy. So this we call a strategy. So you, if you want to test out one ASIN or whatever you want, you can do.

[00:36:39] So. All right. Awesome. That's great. Probably one, one question that our tool is running for the all markets, right? It is not just for the us. Yes. All markets. You can have as many markets as you want. And if you go to our website at Signalytics, then go under PPC. [00:37:00] I believe we don't have it up yet, but just put down that you're interested and we will send you instructions on how to install or how to hook up your, your account with us.

[00:37:14] Yeah. So guys, if you really need, if you need this tool, like what we are exactly using to, to generate the sales and to control our a cost, just go to signalytics.ai and hit. Or you can message me on the [00:37:30] Facebook as well. If you really need, if you need this tool, then I'll, uh, I'll take care of it. Yeah. And also if you go on our website, put E fleet podcast and, and we can make sure you get the promotional two months free, if you choose to go that way.

[00:37:50] Yeah. Yeah. Awesome. Okay, great. So guys, if you have any questions related to PPC or about the tool, please comment [00:38:00] below so we can take the questions. So we have a, uh, like comment that is it really worth using. So of course this is really worth using that we. we are generating like millions of dollars of sales from PPC by using this tool.

[00:38:21] So if it is not worth using, then we are the first ones to, to not to use this. The second is I don't [00:38:30] see this on the software. You can just email on the signalytics.ai. And I mentioned that you, you want, you heard about this on the level of Amazon group, or you can mention in. then, then you will have the offer or you can message me or inbox me on Facebook guys, if you have any more questions regarding PPC, please comment below.

[00:38:58] So while there's one question, which is [00:39:00] pretty basic, and which is, which is really important from, for, for the bigness, I, I can say that how to select keywords to do PP. Yeah, good question. Uh, so with our tool, you don't need to it doesn't for you, but if you do wanna do it, so there's people there. I mean, people do their keyword research from 10 reverse hook up reverse lookup, or [00:39:30] you can go to brand analytics, look at, or actually product opportunity.

[00:39:37] If you are in the us market, or I think it's on all of the markets now, right? The product opportunities for, yeah. If you go there, you can type in whatever niche and look at the products that is related to that keyword. You can download all of those keywords that Amazon gives you for [00:40:00] me. I have a tool that let me just show you, uh, hold on.

[00:40:05] Really.

[00:40:08] Sorry. No worries. No worries. So we have a question from Osama fees. What if our CTR is good, but not the conversion then what could have been the reason for that? If you were here? When I explained it there's I [00:40:30] think five things that I talked about regarding why a product. As bad conversions, most of the time, it's gonna be your pictures, your PPC, your price, or your reviews.

[00:40:47] Your bullet points is probably last. But if you try to figure out whether or not what to fix, start with your pictures, your pictures are usually the ones that sell your product. [00:41:00] So I, I highly. Suggest people invest highly in, in pictures. So actually I have a script, uh, we look at the back end of a product.

[00:41:14] So I type in whatever ASIN that I wanna look at. And basically it tells me their backend search terms, what they, what they're using. So I just collect all of these search terms. So for this one, the generic keywords. [00:41:30] So it's like classic chef. and these are all the keywords that they're targeting. So we call this, this is our JSUN tool, where it just looks at all the ASINs backend information.

[00:41:44] You can look at all of what they put in their backend, their pricing, their bullet points, their description. If they have E C, you can see what they're doing in their description and stuff like that. So this person is [00:42:00] just putting keyword. In their description when they have EBC. Yeah. You can see, uh, yeah.

[00:42:11] Anyways, this is one way that you can, you can do it. It's just basically a J sound script to look at the keyword.

[00:42:23] Yeah. Yeah. Pardon? Yep. Let me see, uh, [00:42:30] in terms of pricing, This is our, our pricing for right now. This is the introduction introductional thing that I was talking about earlier. One marketplace, two months free one user, two strategies, and then here's the starter. It's 299 a month, two user 50 strategies up to $5,000.

[00:42:57] After that is the growth plan, which is 4 [00:43:00] 49 a month, five users, 50 strategies, uh, up to $10,000 in ad spend and then increases to a hundred thousand dollars in NetD spend. But at, at this range, we do a 4% cost, 4% on your ads spend. And then if you dig 200,000. 3.5% on your ment for professional plus.

[00:43:27] And then if you exceed that, then [00:43:30] we can do a custom pricing for you. All right. So by, by users, but does it mean the user means two users or two brands? Users means two logins. So if you and your partner wanna each have your own access, then you. They each have one, or if you have a team of PPC people, then they can have logins of their own.

[00:43:58] So you don't have to share logins [00:44:00] in terms of brands. We do it by, uh, accounts. So it doesn't matter how many accounts you have. We'll take 'em all. So if you have all of Europe, we call, we count that as one account. Unlimited marketplaces. You can have US, Canada, Mexico, and then all of the EU that you'll still be 299 a month.[00:44:30] 

[00:44:30] So guys, if you do not have any more questions, then let's wrap it up all. All right. So, well, yeah, let's conclude. Thank you so much guys, for, for joining us today as. And we will keep doing these sessions. And I just want to mention again, that these sessions are only in the LevelUp Amazon and Signalytics group.

[00:44:54] We are not doing it open. So make sure you join and learn some [00:45:00] new stuff, which we are actually using by ourself. So whatever we are like explaining here, whatever we are presenting. We are actually using those techniques and which are, we are actually using your stuff to generate sales, to, to build our brands and to build our client's brands.

[00:45:21] So make sure you learn and you ask questions inside the group, and we would love to answer those questions and, uh, that's it for today. Thank you, [00:45:30] Baldwin. Thank you so much for explaining the PPC part, especially for the low price items. And thank you so much. Okay. Thank you. See you next time. Thank you.

[00:45:44] Bye. Bye. Do you want your products seen by more buyers on Amazon, Etzy and other marketplaces? Do you want to get more traffic? Make more sales and scale your brand? Welcome to the Signalytics podcast. Signal code unlocked, where we discuss what signals are needed to send to your customers, to the algorithms, to the ad platforms in order to get your product seen converting and profiting fast with your host former top 50 seller on all of Amazon, the professor Howard Thai.[00:46:17] This is the Signalytics podcast signal code unlocked.

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