Amazon sellers face a crowded marketplace when choosing advertising agencies, with established players like MyAmazonGuy competing against newer AI-focused firms like Signalytics, full-service providers like SalesDuo, and specialized partners like ChannelKey. Each...
The short and skinny on day-parting The concept of dayparting isn’t new to Amazon as it’s been at least a year or more since they introduced the ability for PPC ads. The feature has existed even longer still outside of Amazon in ppc platforms such as Facebook and...