Amazon PPC campaigns can deliver strong ROI when optimized effectively. The key is maximizing impressions and clickthrough rates while minimizing costs. Start by refining keywords and matching your ads to high-intent search terms. Use negative keywords to avoid...
Client perks & plans for the future Many sellers have a somewhat tumultuous relationship with the Amazon platform. Understandably so, since Amazon’s primary focus is on its customers, sometimes their efforts to protect or enhance customer experience can slight...
Anyone selling on Amazon should know about the opportunities for growth and visibility that come with running effective PPC ads. However, many remain baffled in predicting the total cost to run them. And this leads to many sellers not maximizing the potential gains...
Why should I advertise on Amazon? Well, if you don’t, then you are leaving money on the table. Amazon’s US e-commerce dominance accounts for 40.4% of all online retail sales, which is about 5 to 6 times more than its close second rival, Walmart. According to...
Swimming in a sea of sellers in one of the world’s top one online marketplaces can be daunting. But thanks to tools like Amazon PPC, you have a surfboard to cruise along, and even stand out, on the waves of Amazon advertising and selling. With the right approach to...
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