by Anthony Lee | Oct 27, 2022 | amazon ppc, blog, DSP
The short and skinny on day-parting The concept of dayparting isn’t new to Amazon as it’s been at least a year or more since they introduced the ability for PPC ads. The feature has existed even longer still outside of Amazon in ppc platforms such as Facebook and...
by Anthony Lee | Oct 13, 2022 | amazon ppc, blog
Unless you are monitoring your own Amazon PPC campaigns regularly, you may not have realized that there really is no more exact match option. At least, not in the way we’ve always understood it. See, anyone that has run at least a couple of PPC campaigns on Amazon...
by Anthony Lee | Oct 4, 2022 | amazon ppc, amazon ppc management, blog
Anyone selling on Amazon should know about the opportunities for growth and visibility that come with running effective PPC ads. However, many remain baffled in predicting the total cost to run them. And this leads to many sellers not maximizing the potential gains...
by Anthony Lee | Sep 27, 2022 | amazon ppc, amazon ppc management, blog
Why should I advertise on Amazon? Well, if you don’t, then you are leaving money on the table. Amazon’s US e-commerce dominance accounts for 40.4% of all online retail sales, which is about 5 to 6 times more than its close second rival, Walmart. According to...
by Anthony Lee | Sep 20, 2022 | amazon ppc, blog
Swimming in a sea of sellers in one of the world’s top one online marketplaces can be daunting. But thanks to tools like Amazon PPC, you have a surfboard to cruise along, and even stand out, on the waves of Amazon advertising and selling. With the right approach to...
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